Woodford Reserve is creating a sensory experience at Istanbul International Airport to bring the flavors of its American Whiskey to traveling consumers. The pop-up lounge will run until December 31st, and is staffed 24 hours a day.
This sensory lounge will be a spectacle of the senses that take visitors through a Woodford Reserve journey. By engaging the five senses, we will introduce consumers to Woodford Reserve and bring the travel shopping experience to new heights.
Elizabeth McCall, Master Distiller at Woodford Reserve
Woodford Reserve has partnered with Usla Akademi, one of the leading culinary academies in Turkey. They have crafted a special bonbon to give travelers the tasting experience of Woodford Reserve Bourbon.
We are thrilled to join forces with our partners Usla Akademi as well as Heinemann and Unifree Duty Free to introduce the Woodford Reserve Sensory Lounge at Istanbul International Airport. This collaborative effort sets a new standard for unforgettable airport experiences.
Stéphane Morizet, Marketing Director Brown-Forman Global Travel Retail
A range of Woodford Reserve bottles will be available to purchase, including Bourbon, Malt, Double Oaked, Batch Proof series, and Baccarat Edition. The Istanbul Airport Personal Selection edition of Distiller’s Select, which can only be purchased in Istanbul Airport, is also available.
With the purchase of two bottles, consumers will receive a branded Istanbul tote bag.
We always aim to surprise travelers with something they would not expect. Hence, we are thrilled to introduce the Woodford Reserve Sensory Lounge at Istanbul International Airport. It is an invitation to embark on a multisensory journey into the world of fine bourbon and a unique experience that mirrors our commitment to provide unforgettable experiences.
Bastian-Philipp Müller, Head of Buying Liquor at Heinemann
As Unifree Duty Free, we are committed to providing the best products and services to our passengers in all our operations. We always aim to send off our passengers pleased with the wide and special product options we offer, especially at Istanbul Airport, which has the largest duty free area in the world. In this sense we are thrilled to introduce the Woodford Reserve Sensory Lounge at Istanbul International Airport. Visitors of the sensory lounge will experience an unforgettable journey of taste and have the opportunity to purchase a range of Woodford Reserve.’
Unifree Duty Free Chief Commercial Officer Ceren Tonguç
About Woodford Reserve
Woodford Reserve is crafted from a grain recipe of 72% corn, 18% Rye, and 10% malted barley. This recipe balances the sweetness of corn with the spice of rye, and the nuttiness of malt to build the base for the world’s most flavorful bourbon.
About Istanbul International Airport
The airport currently has one terminal in service for domestic and international flights and five runways (three main and two backups) that are currently in operation. The two 17/35 runways are both 4,100 metres (13,500 feet) long, while the 16/34 runways are both 3,750 metres (12,300 feet) long.
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