Rebel is the Official Bourbon of RCR and the No. 8 Chevrolet, driven by NASCAR Cup Series Champion Kyle Busch.
As the NASCAR world looks forward to the new racing season in February, Rebel Bourbon has announced it will continue its sponsorship of Richard Childress Racing (RCR) and driver Kyle Busch for the 2025 NASCAR Cup Series season. The Bardstown, Kentucky-based brand will serve as the Official Bourbon of RCR and the No. 8 Chevrolet, driven by two-time NASCAR Cup Series Champion Kyle Busch. After a successful first year in 2024, Rebel Bourbon will return as a multi-race primary sponsor with a new paint scheme and several additional fan engagement opportunities, including new interactive social content. Busch will race the No. 8 Rebel Bourbon Chevrolet in select NASCAR Cup Series races beginning with the EchoPark Automotive Grand Prix on Sunday, March 2 in Austin, Texas.
We can’t wait to keep the excitement going in 2025 after connecting with thousands of Rebel, Kyle Busch and RCR fans last season who have a rebellious spirit and live against the grain. We’re building on the success of year one with a lot more in store for fans at the track, in race markets and at retail plus a lot of interactive social content in year two.
– Philip Lux, brand manager for Rebel Bourbon
The No. 8 Chevrolet will feature an all-new Rebel Bourbon branded wrap, which is inspired by the American oak barrels used to age Rebel Bourbon. The roof and hood of the car will feature a wood-grain design, representing the craftsmanship of Rebel Bourbon, while the lower portion of the car will resemble the char from inside the barrels, emphasizing the brand’s bold flavor. Rebel Bourbon branding will also appear on Busch’s uniform, helmet, and throughout the 2025 racing season.
Rebel Bourbon did a tremendous job of promoting the partnership in their inaugural season. The authentic connection between Rebel Bourbon and RCR allows us to showcase our shared core values and celebrate our rebel spirit. We are excited to expand their program during the 2025 season and look forward to building on the established momentum.
– Torrey Galida, president of Richard Childress Racing
Both Rebel Bourbon and RCR will continue to offer more fan engagement opportunities throughout the year. For more details on the partnership, fans can visit RCRRacing.com and RebelBourbon.com.
Check out the Bourbon Lens podcast featuring Kyle Busch in Episode 272.
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