Limited-Edition Bitcoin Bourbon Launches as Crypto Meets Craft Whiskey
Heritage Distilling Holding Company, Inc. (NASDAQ: CASK) has announced the launch of Bitcoin Bourbon™, a limited-edition Kentucky straight bourbon whiskey celebrating the ethos of digital currency and decentralized commerce. The release marks a convergence of traditional whiskey-making and cryptocurrency culture, reflecting Heritage’s new Cryptocurrency Treasury Reserve Policy. Under this policy, the company will accept Bitcoin (BTC) as payment and may hold BTC as a strategic asset.
Bitcoin Bourbon: Bold Proof, Digital Roots
Bitcoin Bourbon will be bottled at 106.15 proof—both a nod to the whiskey’s bold character and a reference to “6.15,” a phrase in Bitcoin culture symbolizing financial independence. “With Bitcoin Bourbon, we’re blending centuries of whiskey-making culture with the frontier mindset of crypto adopters,” said Justin Stiefel, Co-Founder and CEO of Heritage Distilling. “We believe in meeting our customers where they are—and increasingly, they’re asking to pay with digital assets.”
Chance to Win One Bitcoin in Promotional Giveaway
To celebrate the product launch, Heritage Distilling has introduced the Bitcoin Bourbon “Bitcoin Giveaway.” U.S. residents aged 21 or older can sign up at heritagedistilling.com/bitcoinbourbon to receive five free entries into a drawing to win one full Bitcoin. Additional entries can be earned through product purchases made using Bitcoin. No purchase is necessary to enter. Full contest rules are available on the product site.
Purpose-Driven Whiskey for the Crypto Generation
“This isn’t just about what’s in the bottle,” said Matt Swann, Chair of Heritage’s Technology and Cryptocurrency Committee. “It’s about aligning with a values-driven community that believes in ownership, transparency, and innovation. Bitcoin Bourbon is an invitation to drink with purpose.” Final product details, including mash bill and age statement, will be revealed prior to launch.
Direct-to-Consumer Focus with Bitcoin Payments Enabled
Bitcoin Bourbon will be sold exclusively through Heritage Distilling’s direct-to-consumer e-commerce platform, with Bitcoin accepted as a payment option. The launch represents a strategic move by the company to integrate digital assets into commerce and expand its engagement with tech-forward consumers.
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