Bourbon and Whiskey News

News from around the world of whiskey curated by Scott and Jake.

Bourbon and Whiskey News

Bourbon Lens Unveils the Heritage and Flavor Behind America’s Favorite Spirit

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Bourbon Lens Unveils the Heritage and Flavor Behind America’s Favorite Spirit Read Post »

Louisville, KY — Bourbon Lens releases a new educational feature, “Bourbon 101,” offering readers a clear, engaging breakdown of what defines bourbon, where it comes from, and why its rules matter. Designed for both newcomers and seasoned whiskey enthusiasts, the piece explores the spirit’s deep American roots, legal standards, and signature flavor profile. What is […]

Bourbon and Whiskey News

Garrison Brothers Announces Its First Bottled-in-Bond Texas Bourbon

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Garrison Brothers Announces Its First Bottled-in-Bond Texas Bourbon Read Post »

A Milestone Bottled-in-Bond Release from Texas Distillery. Garrison Brothers Distillery has announced the release of its first-ever Bottled-in-Bond Bourbon, marking a significant milestone for the Texas-based producer. Distilled in Fall 2019 and aged for six years, the new release becomes the 10th bourbon in the Garrison Brothers portfolio. The 100-proof expression is made from Texas-grown grains and proofed with Hill

Bourbon and Whiskey News

Jim Beam & Kenan Thompson “Refresh Your Season” Campaign Debuts New Cocktail Kit

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Jim Beam & Kenan Thompson “Refresh Your Season” Campaign Debuts New Cocktail Kit Read Post »

Exclusive Jim Beam & Lemonade Kit Targets Disappointed Football Fans; Dropping Online January 29th. Jim Beam recently launched its 2026 postseason campaign, “Refresh Your Season,” encouraging football fans to embrace losses by turning “lemons into Jim Beam & Lemonade.” The initiative is led by comedian and actor Kenan Thompson and builds on the brand’s 2025

Bourbon and Whiskey News

Rebel Bourbon & NASCAR’s Richard Childress Racing Extend Partnership for 2026

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Rebel Bourbon & NASCAR’s Richard Childress Racing Extend Partnership for 2026 Read Post »

The Bardstown, Kentucky–based brand will remain the official bourbon of RCR and a multi-race primary sponsor of Kyle Busch and the No. 8 Chevrolet. Rebel® Bourbon has announced the continuation of its partnership with Richard Childress Racing (RCR) for the 2026 NASCAR Cup Series season. “Rebel Bourbon celebrates real rebels like Kyle Busch whose rowdy spirit and fearless, unconventional approach to racing

Bourbon and Whiskey News

Bardstown Bourbon Company Launches Bold Packaging Redesign Across Core Portfolio

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Bardstown Bourbon Company Launches Bold Packaging Redesign Across Core Portfolio Read Post »

Modern visual identity reinforces the premium whiskey brand’s ambition while preserving award-winning quality BARDSTOWN, Ky. (January 27, 2026) — Bardstown Bourbon Company, one of the most innovative distillers in American whiskey, is unveiling a bold new packaging redesign across its core portfolio beginning this year. The refreshed look reflects the brand’s commitment to pushing the

Bourbon and Whiskey News, Bourbon Lens Whiskey Reviews

New Riff Balboa Rye Review: A Creamy, Fruity Rye to Watch in 2026

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New Riff Balboa Rye Review: A Creamy, Fruity Rye to Watch in 2026 Read Post »

Bourbon Lens Reviews New Riff Balboa Rye: At The Bourbon Lens, we’re always on the lookout for whiskeys that punch above their weight and signal where the industry might be headed next. In a recent episode, Jake Lewellen sat down with a pour of New Riff Balboa Rye, and it quickly became clear this release

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