News from around the world of whiskey curated by Scott and Jake.
Jim Beam & Cadillac F1 Team Debut “Raised Together” Global Brand Film Read Post »
New Campaign Launches Ahead of Formula 1’s Australian Grand Prix. Jim Beam has unveiled “Raised Together,” a new global brand film timed with the debut of the Cadillac Formula 1 Team at the Australian Grand Prix. Jim Beam serves as the Official Spirits Partner of the team. The film is the first in a series scheduled to roll […]
Jack Daniel’s 2026 McLaren F1 Bottle Celebrates 1000th Grand Prix Read Post »
The bottle marks McLaren’s 1000th Grand Prix and 160 years of distilling for the famed Tennessee distillery. To open the 2026 Formula 1 season, Jack Daniel’s has unveiled a new limited-edition Tennessee Whiskey as part of their continued partnership with the McLaren Formula 1 Team. The fourth annual collaboration celebrates McLaren’s upcoming 1000th Formula 1 Grand Prix in
LOUISVILLE, Ky. (March 3, 2026) – The Louisville Bats and Whiskey Thief Distilling Co. have announced a multi-year partnership that will redefine premium hospitality at Louisville Slugger Field. Starting with the 2026 season, fans will be able to experience Kentucky’s signature spirit through two newly rebranded luxury spaces: the Whiskey Thief Backstop and the Whiskey
The Jackalope Returns: High West Announces 2026 Bourye with Elevated Proof Read Post »
PARK CITY, Utah (March 3, 2026) – High West Distillery has officially unveiled the 2026 rendition of its cult-classic limited release, Bourye. This unique “premium blend of bourbon and rye” returns this year with a significant update: an elevated proof designed to better showcase the maturity of its 10 to 19-year-old components.+1 Often referred to
Heaven Hill Announces 2026 Heritage Collection: A 22-Year-Old Bourbon Milestone Read Post »
BARDSTOWN, Ky. (March 3, 2026) – Heaven Hill Distillery has officially pulled back the curtain on its most anticipated ultra-aged release of the year: the Heaven Hill Heritage Collection 22-Year-Old Kentucky Straight Bourbon Whiskey. This 2026 edition marks the oldest bourbon released in the Heritage Collection since the series debuted in 2022. Crafted from Heaven
Wyoming Whiskey Unveils National Parks No. 5 and Ultra-Rare “Moran” Bourbon Read Post »
KIRBY, Wyo. (February 26, 2026) – Wyoming Whiskey has officially announced the fifth installment of its acclaimed National Parks Series, continuing its mission to liquid-map the American West while supporting land conservation. This year’s release, National Parks No. 5: A Tribute to the Tetons, arrives alongside a highly limited, 10-year-old expression named Moran. Both releases
