Bourbon and Whiskey News

News from around the world of whiskey curated by Scott and Jake.

Bourbon and Whiskey News, Bourbon Lens Podcast

358: Southern Distilling’s Pete Barger on American Whiskey

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358: Southern Distilling’s Pete Barger on American Whiskey Read Post »

Jake and Scott welcome back Pete Barger, Co-Founder and CEO of Southern Distilling Company and Statesville Contract Distilling, for an in-depth conversation about the growth and innovation happening in North Carolina whiskey. Pete shares insights into the distillery’s world-class production operations and how Southern Distilling has positioned itself as one of the largest producers of […]

Bourbon and Whiskey News

New Riff Brings Back Winter Whiskey and Sherry Finish Malted Rye for the Holiday Season

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New Riff Brings Back Winter Whiskey and Sherry Finish Malted Rye for the Holiday Season Read Post »

Award-winning specialty whiskeys return beginning Black Friday, Nov. 28 NEWPORT, Ky. (Nov. 20, 2025) – New Riff Distilling has announced the return of two fan-favorite limited releases—Winter Whiskey and Sherry Finish Malted Rye—just in time for the holiday season. Both bottlings will be available starting Black Friday, November 28 at 11 a.m. EST at the

Bourbon and Whiskey News

Buffalo Trace Distillery Announces 27th Annual “Holidays at the Trace”

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Buffalo Trace Distillery Announces 27th Annual “Holidays at the Trace” Read Post »

Holiday Programming Returns to Buffalo Trace Distillery from December 4–31. Buffalo Trace Distillery has announced the return of its 27th annual “Holidays at the Trace” celebration, running from December 4–31, 2025 in Frankfort, Kentucky. The distillery will transform into a holiday destination featuring festive décor, retail offerings, and its signature evening program, Spirited Nights. Spirited Nights Features Two Distinct Experiences

Bourbon and Whiskey News

Elijah Craig Char No. 3 Cologne Launches in Time for Holiday Gifting

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Elijah Craig Char No. 3 Cologne Launches in Time for Holiday Gifting Read Post »

The cologne takes its title from the Level 3 char used in aging Elijah Craig Bourbon. Elijah Craig has announced the release of its first-ever fragrance, Elijah Craig Char No. 3 Cologne, a scent designed to capture the warm, smoky character associated with the brand’s bourbon-making process. The new cologne draws its inspiration from the charred

Bourbon and Whiskey News

Next Chapter of Johnnie Walker’s ‘Keep Walking’ Campaign Highlights Personal Progress

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Next Chapter of Johnnie Walker’s ‘Keep Walking’ Campaign Highlights Personal Progress Read Post »

Johnnie Walker Revamps Iconic ‘Keep Walking’ Campaign With Fresh Insights and New Film. Johnnie Walker has launched the latest evolution of its long-running global “Keep Walking” campaign, marking a refreshed creative direction for the Scotch whisky brand. The new film debuts first in North America before expanding globally in 2026 across streaming, digital, paid social,

Bourbon and Whiskey News

Ampersand Debuts with Three Small-Batch Blends from Master Distiller Chip Tate

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Ampersand Debuts with Three Small-Batch Blends from Master Distiller Chip Tate Read Post »

Foley Family Wines & Spirits Launches New Barrel-Driven Spirits Line. Foley Family Wines & Spirits announced the release of Ampersand, a new line of small-batch spirits crafted by Master Distiller for Innovation Chip Tate. This marks Tate’s first release with the company since joining in January 2024. Designed around Tate’s extensive expertise with barrels, aging,

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