Bourbon and Whiskey News

Need your fix of news in the spirts world?  Jake & Scott have you covered with the latest from around the world of bourbon, whiskey and beyond.

Bourbon and Whiskey News

Brown-Forman Just Revived Kentucky Boy Bourbon to Honor Chris Morris’ 50-Year Legacy

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Brown-Forman Just Revived Kentucky Boy Bourbon to Honor Chris Morris’ 50-Year Legacy Read Post »

Historic Brand Returns for Limited Release Celebrating Master Distiller Emeritus. Brown-Forman has revived its historic Kentucky Boy brand with a limited, one-time bourbon release honoring Master Distiller Emeritus Chris Morris and his 50-year career with the company. Kentucky Boy was created by Woodford Reserve Master Distiller Elizabeth McCall and Old Forester Assistant Master Distiller Caleb

Jim Beam Hit Commercial
Bourbon and Whiskey News

Jim Beam Turns Football’s Most Dreaded Sound Into a Prize Opportunity With “Hit The Beam”

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Jim Beam Turns Football’s Most Dreaded Sound Into a Prize Opportunity With “Hit The Beam” Read Post »

Ahead of NFL kickoff, the world’s No. 1 bourbon brand is betting that a missed field goal can bring rival fans together — and pay out an 85-inch TV in the process. CLERMONT, KY — September 9, 2026 — Jim Beam is launching a new campaign built around one of football’s most universally hated sounds:

Bourbon and Whiskey News

The Boss Hog XIII: WhistlePig Creates Rye Whiskey Inspired by Ancient Egypt

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The Boss Hog XIII: WhistlePig Creates Rye Whiskey Inspired by Ancient Egypt Read Post »

The Boss Hog XIII: The Golden Pharaoh Takes Inspiration From Ancient Egypt. The latest installment in WhistlePig’s collectible Boss Hog series draws inspiration from Ancient Egypt with a rye whiskey finished in barrels seasoned with Egyptian black honey and tiger nuts. WhistlePig Whiskey is taking its annual Boss Hog series in a new direction with

Hard Truth Festival 2026
Bourbon and Whiskey News

Hard Truth Distilling Co. Announces Third Annual Harvest Festival, Debuting Dark Roast Rye

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Hard Truth Distilling Co. Announces Third Annual Harvest Festival, Debuting Dark Roast Rye Read Post »

The Brown County, Indiana distillery’s fall celebration returns Saturday, Sept. 26, with live music, festival games, and the final Master Distiller’s Reserve release of 2026. NASHVILLE, IN — September 8, 2026 — Hard Truth Distilling Co. is bringing back its Harvest Festival for a third year on Saturday, September 26, turning its Brown County campus

Parker Heritage 20 Edition
Bourbon and Whiskey News

Heaven Hill Honors Parker Beam’s Legacy With 20th Edition of Parker’s Heritage Collection — A 14-Year Bourbon Made With Rye Backset

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Heaven Hill Honors Parker Beam’s Legacy With 20th Edition of Parker’s Heritage Collection — A 14-Year Bourbon Made With Rye Backset Read Post »

The milestone anniversary release leans on a technique Parker Beam championed himself, and continues the collection’s tradition of funding ALS research in his name. BARDSTOWN, KY — September 8, 2026 — Heaven Hill Distillery has unveiled the 20th edition of its Parker’s Heritage Collection, a 14-Year-Old Kentucky Straight Bourbon made using rye backset — a

Three individuals in a barrel room raise glasses of whiskey in a toast.
Bourbon and Whiskey News

Kentucky Wildcats Bourbon Deal: UK Athletics Partners With Heaven Hill, Naming Elijah Craig and Evan Williams Official Bourbon Partners

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Kentucky Wildcats Bourbon Deal: UK Athletics Partners With Heaven Hill, Naming Elijah Craig and Evan Williams Official Bourbon Partners Read Post »

New multiyear agreement rebrands premium hospitality spaces at Kroger Field and Rupp Arena, and brings a UK-exclusive co-branded bottle hand-selected by Athletics Director J Batt. LEXINGTON, KY — September 3, 2026 — UK Athletics has struck a multiyear partnership with Heaven Hill Brands, naming Elijah Craig the Official Small Batch Bourbon Partner of the Kentucky

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