Louisville,KY — Georgia is emerging as one of the most exciting frontiers in American whiskey, and ASW Distillery (Atlanta’s Spirit Works) is at the center of that momentum. In a new feature from Bourbon Lens News, distiller Whit Hagemann shares how ASW is challenging long-held assumptions about where great bourbon and American whiskey can come […]
Bourbon Lens Explores the Rich Flavors of Elijah Craig Barrel Proof B525 Read Post »
Louisville, KY — Bourbon Lens returns with an in-depth tasting and review of Elijah Craig Barrel Proof B525, one of the most talked-about limited bourbon releases from Heaven Hill. Known for its bold character and uncompromising proof, B525 delivers a layered tasting experience that continues to resonate with bourbon enthusiasts. Hosted by Jake Lewellen, the
Bourbon Lens Unveils the Heritage and Flavor Behind America’s Favorite Spirit Read Post »
Louisville, KY — Bourbon Lens releases a new educational feature, “Bourbon 101,” offering readers a clear, engaging breakdown of what defines bourbon, where it comes from, and why its rules matter. Designed for both newcomers and seasoned whiskey enthusiasts, the piece explores the spirit’s deep American roots, legal standards, and signature flavor profile. What is
Bardstown Bourbon Company Launches Bold Packaging Redesign Across Core Portfolio Read Post »
Modern visual identity reinforces the premium whiskey brand’s ambition while preserving award-winning quality BARDSTOWN, Ky. (January 27, 2026) — Bardstown Bourbon Company, one of the most innovative distillers in American whiskey, is unveiling a bold new packaging redesign across its core portfolio beginning this year. The refreshed look reflects the brand’s commitment to pushing the
367: Exploring the Future of Bourbon – Trends and Predictions for 2026 Read Post »
In the latest episode of The Bourbon Lens, hosts Jake and Scott delve into the evolving landscape of the bourbon industry as we look ahead to 2026. With production pauses impacting future supply, the rise of craft distilleries, and shifting market dynamics, there’s much to discuss about the future of bourbon. The Impact of Production
New Riff Balboa Rye Review: A Creamy, Fruity Rye to Watch in 2026 Read Post »
Bourbon Lens Reviews New Riff Balboa Rye: At The Bourbon Lens, we’re always on the lookout for whiskeys that punch above their weight and signal where the industry might be headed next. In a recent episode, Jake Lewellen sat down with a pour of New Riff Balboa Rye, and it quickly became clear this release
