Author name: Jake Lewellen

Bourbon and Whiskey News

Bardstown Bourbon Company Launches Bold Packaging Redesign Across Core Portfolio

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Bardstown Bourbon Company Launches Bold Packaging Redesign Across Core Portfolio Read Post »

Modern visual identity reinforces the premium whiskey brand’s ambition while preserving award-winning quality BARDSTOWN, Ky. (January 27, 2026) — Bardstown Bourbon Company, one of the most innovative distillers in American whiskey, is unveiling a bold new packaging redesign across its core portfolio beginning this year. The refreshed look reflects the brand’s commitment to pushing the […]

Bourbon Lens Podcast

367: Exploring the Future of Bourbon – Trends and Predictions for 2026

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367: Exploring the Future of Bourbon – Trends and Predictions for 2026 Read Post »

In the latest episode of The Bourbon Lens, hosts Jake and Scott delve into the evolving landscape of the bourbon industry as we look ahead to 2026. With production pauses impacting future supply, the rise of craft distilleries, and shifting market dynamics, there’s much to discuss about the future of bourbon. The Impact of Production

Bourbon and Whiskey News, Bourbon Lens Whiskey Reviews

New Riff Balboa Rye Review: A Creamy, Fruity Rye to Watch in 2026

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New Riff Balboa Rye Review: A Creamy, Fruity Rye to Watch in 2026 Read Post »

Bourbon Lens Reviews New Riff Balboa Rye: At The Bourbon Lens, we’re always on the lookout for whiskeys that punch above their weight and signal where the industry might be headed next. In a recent episode, Jake Lewellen sat down with a pour of New Riff Balboa Rye, and it quickly became clear this release

Bourbon and Whiskey News

Exploring the World of Whiskey and Bourbon on Bourbon Lens’ “Thursday Thoughts”

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Exploring the World of Whiskey and Bourbon on Bourbon Lens’ “Thursday Thoughts” Read Post »

Louisville, KY — Bourbon Lens continues its mission of whiskey education and community building with a new episode of Thursday Thoughts, hosted by Jake Lewellen, offering an accessible and informative exploration of whiskey and bourbon for both newcomers and seasoned enthusiasts. In this episode, “Exploring the World of Whiskey and Bourbon,” Jake Lewellen guides listeners

Penelope Serena and Lily Collab bottle with cocktails
Bourbon and Whiskey News

Penelope Bourbon and Serena & Lily Debut Limited-Edition “Beaufain” Four Grain Bourbon

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Penelope Bourbon and Serena & Lily Debut Limited-Edition “Beaufain” Four Grain Bourbon Read Post »

A Toast to Southern Elegance, Charleston Design, and Craft Bourbon CHARLESTON, S.C. (Jan. 14, 2026) — Penelope Bourbon has announced a first-of-its-kind collaboration with premium home furnishings brand Serena & Lily, unveiling Beaufain Four Grain Bourbon, a limited-edition release inspired by the charm, history, and design-forward elegance of Charleston’s Lowcountry. The collaboration brings together two

Bourbon and Whiskey News

Rebel Bourbon Brings Back Fan-Favorite Rebel Root Beer Whiskey

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Rebel Bourbon Brings Back Fan-Favorite Rebel Root Beer Whiskey Read Post »

ST. LOUIS (Jan. 13, 2026) — Rebel Bourbon has officially announced the return of Rebel Root Beer Whiskey, reviving one of the brand’s most requested flavored whiskey releases. The limited-time comeback blends Rebel Straight Bourbon Whiskey with bold, creamy natural root beer flavors, delivering a nostalgic yet rebellious twist on the brand’s award-winning wheated bourbon

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