Author name: Scott Dilley

Bourbon and Whiskey News

Who Will Become the Official Bourbon of Formula 1? LVMH’s Expansion Sparks Speculation

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Who Will Become the Official Bourbon of Formula 1? LVMH’s Expansion Sparks Speculation Read Post »

With LVMH Expanding Its F1 Partnerships, This Fan Wonders What’s Next for American Whiskey. Could Formula 1 Soon Crown an “Official Bourbon”? Formula 1’s growing relationship with the luxury spirits world took another high-octane step this week as Volcan de mi Tierra, the premium tequila brand owned by LVMH’s Moët Hennessy, was announced as the Official Tequila of […]

Bourbon and Whiskey News

Jefferson’s Bourbon Launches “Tradition in the Breaking” Campaign with Actor Taylor Kitsch

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Jefferson’s Bourbon Launches “Tradition in the Breaking” Campaign with Actor Taylor Kitsch Read Post »

Jefferson’s Reintroduces Its Brand with Bold New Vision Jefferson’s Bourbon, part of Pernod Ricard, has announced a major rebranding effort through a new campaign titled “Tradition in the Breaking.” Developed in partnership with creative agency Droga5 New York, the fully integrated platform aims to reposition Jefferson’s as a leading super-premium bourbon in the U.S. market. The collaboration

Bourbon and Whiskey News

Old Overholt’s New Limited-Edition is an Extra Aged 12-Year Rye at Cask Strength

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Old Overholt’s New Limited-Edition is an Extra Aged 12-Year Rye at Cask Strength Read Post »

Heritage rye brand debuts an unfiltered, full-proof expression aged 12 years in Kentucky Old Overholt has announced the release of Old Overholt Extra Aged Cask Strength 12-Year Rye, a limited-edition Kentucky-style rye whiskey distilled and barreled in the spring of 2013. The release marks one of the brand’s oldest and most mature expressions to date, highlighting

Bourbon and Whiskey News

Wild Turkey Partners with YouTuber “Babish” for Friendsgiving Campaign

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Wild Turkey Partners with YouTuber “Babish” for Friendsgiving Campaign Read Post »

Wild Turkey’s Friendsgiving Campaign Focuses on Giving Back. This Friendsgiving season, Wild Turkey Distilling Co. has announced a new partnership with The Farmlink Project and acclaimed cook and YouTuber Andrew Rea (“Babish”) to raise awareness around food waste and food insecurity. The initiative combines community engagement, charitable giving, and bourbon-inspired cocktails to encourage consumers to

Bourbon and Whiskey News

Woodford Reserve Partners with Fashion Brand Markarian for 2025 Holiday Bottle

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Woodford Reserve Partners with Fashion Brand Markarian for 2025 Holiday Bottle Read Post »

First-Ever Fashion Collaboration for Woodford Reserve. It might be hard to believe, but Woodford Reserve is reminding us that the holidays are just around the corner. Woodford Reserve has unveiled its 2025 holiday bottle, designed in collaboration with fashion designer Alexandra O’Neill, founder of Markarian. This marks the first time the bourbon brand has partnered

Bourbon and Whiskey News

Aston Martin F1 and Glenfiddich Bring “Paddock After Dark” to Austin for US Grand Prix

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Aston Martin F1 and Glenfiddich Bring “Paddock After Dark” to Austin for US Grand Prix Read Post »

Exclusive Fan Experience Blends Motorsports, Music, and Single Malt Whisky. As Formula One™ returns to Austin this weekend, the Aston Martin Formula One™ Team and Glenfiddich Single Malt Scotch Whisky are joining forces for an exclusive fan celebration. The one-night-only “Paddock After Dark” event will take place on Saturday, October 18, from 8:00 PM to 1:00

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