Author name: Bourbon Lens Team

Bourbon and Whiskey News

Heaven Hill Launches New Bottled-in-Bond: Old Fitzgerald 7-Year-Old

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Heaven Hill Launches New Bottled-in-Bond: Old Fitzgerald 7-Year-Old Read Post »

New Core Expression Marks New Era for Iconic Wheated Bourbon Brand Heaven Hill Distillery has introduced the Old Fitzgerald 7-Year-Old Bottled-in-Bond Kentucky Straight Bourbon Whiskey as the brand’s new signature expression. This marks a significant milestone for the historic brand, which traces its roots back to 1884. The new release follows in the footsteps of […]

Bourbon and Whiskey News

Binder’s Stash and Willett Distillery Form New Strategic Whiskey Partnership

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Binder’s Stash and Willett Distillery Form New Strategic Whiskey Partnership Read Post »

Binder’s Stash, its namesake founder Bill Binder, have announced a strategic partnership with the historic Willett Distillery. The collaboration unites Binder’s Stash’s modern, high-concept whiskey approach with Willett’s decades-long heritage and distilling expertise. Exclusive Access to Rare Willett Inventory Through the partnership, Binder’s Stash gains access to Willett’s highly regarded inventory, including experimental mashbills and

Bourbon and Whiskey News

15 STARS Launches New Expression: Founders Reserve Fine Aged Rye

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15 STARS Launches New Expression: Founders Reserve Fine Aged Rye Read Post »

The new release blends rare straight rye whiskeys aged 14, 13, 9, and 8 years sourced from Kentucky, Indiana, and Tennessee. Bottled at 95 proof, Founders Reserve is available in limited quantities through select retailers nationwide and online at 15STARS.com. Blending Expertise Across State Lines “With Founders Reserve, we set out to create something extraordinary—combining

Bourbon Lens Podcast

333: Inside Independent Bottling: Jason Johnstone-Yellin of Single Cask Nation

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333: Inside Independent Bottling: Jason Johnstone-Yellin of Single Cask Nation Read Post »

In this episode of the Bourbon Lens Podcast, Jake sits down with Jason Johnstone-Yellin, co-founder of Single Cask Nation, to explore the world of independent bottling. Jason shares the story behind the brand, the art of selecting unique casks, and how Single Cask Nation builds transparency and trust with its community of whisky lovers. From

Bourbon and Whiskey News

Celebrate National Bourbon Week in Bardstown: June 9–15, 2025

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Celebrate National Bourbon Week in Bardstown: June 9–15, 2025 Read Post »

Exclusive Events, Tastings, and the Inaugural “Mash Up” Make This a Can’t-Miss Week in the Bourbon Capital of the World Bardstown, Kentucky — The Bourbon Capital of the World® — is ready to raise a glass for the second annual National Bourbon Week, happening June 9–15! Presented by the Bourbon Capital Alliance, this weeklong celebration

Bourbon and Whiskey News

American Whiskey Giant, Brown-Forman, Shakes Up Distribution Nationally

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American Whiskey Giant, Brown-Forman, Shakes Up Distribution Nationally Read Post »

Brown-Forman – producer of iconic brands such as the Jack Daniel’s, Woodford Reserve, and Old Forester – Overhauls U.S. Distribution Network Across 13 States. Brown-Forman Corporation has announced the results of its recent Request for Proposal (RFP) process, reshaping its U.S. distribution strategy in 13 markets. The company selected seven new distributor organizations and will

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