Author name: Bourbon Lens Team

Bourbon and Whiskey News

Evan Williams Bourbon Unveils 2025 Class of American-Made Heroes

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Evan Williams Bourbon Unveils 2025 Class of American-Made Heroes Read Post »

The 2025 class of American-Made Heroes honors six U.S. military veterans whose service and community leadership will be featured on special edition Evan William Bourbon bottles nationwide. Since launching the program in 2015, Evan Williams has recognized over 60 veterans and contributed $675,000 to nonprofit organizations that support veteran communities. The six veterans selected this […]

Bourbon and Whiskey News

Lisa Wicker Joins Whiskey Thief as New Director of Distilling

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Lisa Wicker Joins Whiskey Thief as New Director of Distilling Read Post »

Whiskey Thief Distilling Co. has appointed spirits industry veteran Lisa Roper Wicker as Director of Distilling. CEO and Owner Walter Zausch announced the hire, stating, “Lisa is someone we’ve known for a while, and are excited to bring her to Whiskey Thief to grow distilling, both in production quantity and quality, and be part of

Bourbon and Whiskey News

Tennessee Whiskey Trail Announces New Father’s Day Weekend Giveaway

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Tennessee Whiskey Trail Announces New Father’s Day Weekend Giveaway Read Post »

Tennessee Whiskey Trail Celebrates Father’s Day with Exclusive Giveaway The Tennessee Whiskey Trail is commemorating Father’s Day weekend 2025 with a special giveaway, offering five whiskey-themed prize packages to visitors who check in via the Trail’s digital passport system. The giveaway runs from Friday, June 13 through Sunday, June 15, 2025, and is open to

Bourbon and Whiskey News

Milam & Greene Unveils “The Answer” – Innovative Climate Study in Bourbon Aging

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Milam & Greene Unveils “The Answer” – Innovative Climate Study in Bourbon Aging Read Post »

Milam & Greene Whiskey has announced “The Answer” Straight Bourbon, a limited-edition release and the first bourbon in the U.S. to compare the impact of climate on aging between Kentucky and Texas. Aged for more than five years under identical conditions apart from climate, this two-bottle set offers a side-by-side comparison of how geography influences

Bourbon Lens Podcast

332: Celebrating 10 Years of Frey Ranch with the Harvester Series

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332: Celebrating 10 Years of Frey Ranch with the Harvester Series Read Post »

In this week’s episode of the Bourbon Lens Podcast, Jake and Scott raise a glass to Frey Ranch Distillery as they unveil the 10th Anniversary Harvester Series. The duo dives into the history of Frey Ranch, explores the innovation behind this milestone release, and shares stories from years of collaboration and friendship with the Frey

Bourbon and Whiskey News

Jack Daniel’s New Global Brand Campaign: “That’s What Makes Jack, JACK”

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Jack Daniel’s New Global Brand Campaign: “That’s What Makes Jack, JACK” Read Post »

Jack Daniel’s Launches Global Campaign Reinforcing Its Iconic Status Jack Daniel’s has unveiled a new global campaign titled “That’s What Makes Jack, JACK,” set to launch worldwide beginning in May. The campaign is aimed at reaffirming the brand’s long-standing identity and highlighting what sets it apart in the whiskey world. Celebrating Traditional Craftsmanship The campaign

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