Basil Hayden and Rowing Blazers Launch “Classics, Reimagined” Partnership.
Basil Hayden and Rowing Blazers have announced a new partnership bringing together bourbon, fashion and culture under the shared theme of “Classics, Reimagined.” The collaboration will include content, experiences and limited-edition drops rolling out throughout the fall and holiday season.
The partnership connects Basil Hayden’s approach to bourbon with Rowing Blazers’ reinterpretation of classic preppy style. The brands say the collaboration is built around preserving the elements that make classic traditions enduring while exploring new ways to experience them.
Collaboration Will Include Content, Experiences and Limited Drops
The partnership begins with collaborative content showcasing the intersection of the two brands and their approaches to familiar traditions. Additional collaboration drops and experiences are planned throughout the fall and into the holiday season.
“As ‘the Bourbon Born to Surprise,’ Basil Hayden is known for adding a twist to the familiar so partnering with Rowing Blazers, known for their distinct way of taking something classic and making it feel fresh and unexpected, immediately felt aligned,” said Regan Clarke, vice president of American Whiskey at Suntory Global Spirits. “There’s a natural connection between spirits and style, and this partnership brings our shared perspective on cool classics to life in a way that feels true to both brands.”
Basil Hayden and Rowing Blazers Introduce Bourbon & Blazers Cocktail
The collaboration also includes a signature cocktail called the “Bourbon & Blazers.” The drink features Basil Hayden Toast and blueberries, with the blueberries serving as a nod to Rowing Blazers’ signature navy color.
“Rowing Blazers and Basil Hayden share a belief that classics are meant to be reimagined,” said Tommy Cissel, Senior Collaborations and PR Manager. “From bourbon to prep, we take timeless traditions and make them our own.”
Fans can follow Basil Hayden and Rowing Blazers on social media for additional announcements and collaboration releases planned for the fall and holiday season.
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