Three men tasting bourbon and recording a podcast at the James B. Beam Distilling Co.
Bourbon and Whiskey News, Bourbon Lens Podcast

364: Inside James B. Beam Distilling Co. and Hardin’s Creek with Alex Bowie

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364: Inside James B. Beam Distilling Co. and Hardin’s Creek with Alex Bowie Read Post »

In this episode of The Bourbon Lens Podcast, Jake and Scott travel to Clermont, Kentucky to sit down with Alex Bowie, Director of Homeplace Experiences at the James B. Beam Distilling Co. The conversation was recorded on location in Beam’s brand-new podcast studio, with Bourbon Lens receiving early access to the space for an exclusive […]

Bourbon and Whiskey News

BBQ Meets Bourbon as Meat Church Acquires Minority Stake in Pursuit Spirits

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BBQ Meets Bourbon as Meat Church Acquires Minority Stake in Pursuit Spirits Read Post »

Meat Church BBQ has announced a strategic partnership with Pursuit Spirits, acquiring a minority ownership stake in the American whiskey brand founded by the hosts of the Bourbon Pursuit podcast. The minority investment from Meat Church founder and pitmaster Matt Pittman is designed to accelerate Pursuit Spirits’ growth initiatives. According to the announcement, the partnership will support

Bourbon and Whiskey News, Bourbon Lens Podcast

363: Jack Daniel’s New Tanyard Hill Rye & Heritage Barrel with Chris Fletcher

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363: Jack Daniel’s New Tanyard Hill Rye & Heritage Barrel with Chris Fletcher Read Post »

In this episode of The Bourbon Lens Podcast, Jake and Scott sit down with Chris Fletcher, Master Distiller at Jack Daniel’s Distillery, to discuss several of the most exciting recent and upcoming releases from the historic Tennessee distillery. The conversation covers the debut of Jack Daniel’s Single Barrel Heritage Barrel Tennessee Whiskey, a new year-round offering

Bourbon and Whiskey News

Jim Beam Taps Kenan Thompson for New “Refresh Your Season” Football Campaign

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Jim Beam Taps Kenan Thompson for New “Refresh Your Season” Football Campaign Read Post »

Jim Beam has introduced a new national marketing campaign titled “Refresh Your Season,” starring comedian, actor, and football fan Kenan Thompson. Launched during the 4:30 p.m. ET Christmas Day football game on Netflix, the campaign encourages fans whose teams have been eliminated from postseason contention to reset their outlook and enjoy the remainder of the season with

Bourbon and Whiskey News, Bourbon Lens Podcast

362: Inside The Classic Cocktail Revival with Jennifer Brian

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362: Inside The Classic Cocktail Revival with Jennifer Brian Read Post »

Bourbon Lens welcomes Jennifer Brian, “Cocktail Evangelist” and founder of Make & Muddle, to discuss her upcoming book, The Classic Cocktail Revival, which released in September 2025 from the University Press of Kentucky. Born in the Bluegrass and shaped by deep family roots in Eastern Kentucky, Jennifer’s earliest memories of hospitality, food traditions, and gracious

Bourbon Lens Whiskey Reviews

Exploring the Artistry of Japanese Whiskey: A 5-Minute Review with Jake Lewellen

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Exploring the Artistry of Japanese Whiskey: A 5-Minute Review with Jake Lewellen Read Post »

LOUISVILLE, Ky. (December 2025) — In the latest episode of 5 Minute Fridays, host Jake Lewellen invites listeners on a flavorful journey through the refined world of Japanese whiskey. With his signature quick-hit review format, Jake explores two standout selections — the Hatozaki Triple Cask Reserve and the Omasake 15 Year — highlighting the precision

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