Milan-based Campari Group has planted its newest aperitivo flag in New York and San Diego this week, with Sarti joining Campari, Aperol, and Crodino in the company’s spritz portfolio — and marking the biggest launch investment in the company’s history. September 8, 2026 — Campari Group, the Italian spirits giant behind Wild Turkey, Appleton Estate,
NEWPORT, KY — In a landmark conversation on the latest episode of the Bourbon Lens podcast, the team at New Riff Distillery opened up about the deep-dive craftsmanship behind their American Single Malt whiskey program, highlighting their oldest release to date alongside the complex blending strategies shaping the emerging category. The discussion explores New Riff’s
Woodford Reserve Master’s Collection No. 22 Explores the Impact of Super Seasoned Oak Read Post »
Woodford Reserve Pushes Barrel Maturation Further with Latest Release. Woodford Reserve is exploring the impact of extended oak seasoning with the release of Master’s Collection No. 22: Super Seasoned Oak, the latest installment in the distillery’s experimental whiskey series. Announced September 3, 2026, the 22nd Master’s Collection release focuses on how prolonged outdoor exposure of American oak
Basil Hayden Cognac Cask Reserve Brings French Cognac Character to Kentucky Bourbon Read Post »
Basil Hayden Expands Its Limited-Edition Bourbon Lineup. Basil Hayden is adding an international twist to its signature high-rye bourbon with the launch of Basil Hayden Cognac Cask Reserve, a new limited-edition expression that combines Kentucky bourbon with French Cognac cask influence. Announced September 2, 2026, the release retains Basil Hayden’s familiar high-rye mash bill and approachable
New episode explores Landry’s culinary journey, the Beam family ties behind his restaurant concepts, and his upcoming book on the connection between food and music September 2, 2026 — Bourbon Lens’ “Thursday Thoughts” podcast has released a new episode featuring chef and restaurateur Brian Landry, whose multi-concept hospitality ventures and community-driven approach have made him
Fireball Torch’d Vanilla Brings a Smoky Twist to the Classic Cinnamon Whisky Read Post »
Fireball Adds Vanilla to Its Limited-Edition Lineup. Fireball Cinnamon Whisky is turning up the heat on a familiar flavor with the launch of Fireball Torch’d Vanilla, a limited-edition expression combining rich vanilla with the brand’s signature cinnamon profile. Announced by Sazerac on August 18, 2026, the new release puts a smoky, spicy spin on vanilla, blending
