Bourbon and Whiskey News

Derby City Gaming Unveils First Turn Rye: A Rare 114.4 Proof Kentucky Straight Rye

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Derby City Gaming Unveils First Turn Rye: A Rare 114.4 Proof Kentucky Straight Rye Read Post »

LOUISVILLE, KY (April 30, 2026) — Derby City Gaming & Hotel has announced the official release of First Turn, the second expression in its prestigious Thoroughbred Collection from Oliver’s Chop House & Bourbon Bar. Following the successful 2024 debut of Starting Gate, this newest release is a single barrel, barrel-strength Kentucky Straight Rye Whiskey designed […]

All the founders holding a large check
Bourbon and Whiskey News

Four Branches Bourbon Wins FOX Business National Award; Debuts New Kentucky Straight ‘Founders Reserve’

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Four Branches Bourbon Wins FOX Business National Award; Debuts New Kentucky Straight ‘Founders Reserve’ Read Post »

BARDSTOWN, Ky. (May 6, 2026) — Four Branches Bourbon, the first spirits company founded by veterans of the Army, Navy, Air Force, and Marines, has been named a winner in the Fox Business “Made in America” Small Business Contest. This national recognition celebrates the brand’s veteran leadership and its commitment to purpose-driven American manufacturing. Coinciding

Bottle of Chattanooga Whiskey Finished in Gin.
Bourbon and Whiskey News

PRETTY IN PINK: Chattanooga Whiskey Unveils Strawberry Infused Gin Liqueur Supporting Women in Distilling

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PRETTY IN PINK: Chattanooga Whiskey Unveils Strawberry Infused Gin Liqueur Supporting Women in Distilling Read Post »

CHATTANOOGA, TN (May 7, 2026) – Chattanooga Whiskey, the 2026 Whisky Magazine Craft Producer of the Year, has announced the latest release from its award-winning Experimental Series: Batch 048: Strawberry Infused Gin Liqueur. Developed by Head Distiller Tiana Saul in collaboration with the Pink Boots Society, this vibrantly hued spirit is designed to inspire and

Bourbon and Whiskey News

Jameson’s New “It’s What You Bring” Campaign Launches with J Balvin & KidSuper

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Jameson’s New “It’s What You Bring” Campaign Launches with J Balvin & KidSuper Read Post »

Jameson Expands Its Football Culture Campaign With J Balvin and KidSuper Streetwear Collection. Jameson Irish Whiskey has launched a new global campaign titled “It’s What You Bring,” partnering with J Balvin and Colm Dillane to celebrate football fan culture through music, fashion, and community-driven experiences. The campaign officially debuted in Brooklyn on the rooftop football

Bourbon and Whiskey News

The “Whiskey-Drinker’s Tequila” – A Deep Dive into Tears of Llorona

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The “Whiskey-Drinker’s Tequila” – A Deep Dive into Tears of Llorona Read Post »

LOUISVILLE, KY – As the boundary between whiskey collectors and agave spirits continues to blur, Bourbon Lens is proud to present an inside look at Tears of Llorona, an Extra Añejo tequila that is redefining the “luxury” category. Crafted by Master Distiller is Enrique Fonseca Tears of Llorona is a masterclass in patience. While industrial

Bourbon and Whiskey News, Bourbon Lens Podcast

381: Bourbon Lens Podcast Tackles Industry Shaking Mergers, Derby Cocktails, and the Future of Whiskey

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381: Bourbon Lens Podcast Tackles Industry Shaking Mergers, Derby Cocktails, and the Future of Whiskey Read Post »

LOUISVILLE, Ky. (May 4, 2026) — In a high-octane episode released just in time for the 152nd Kentucky Derby, the Bourbon Lens podcast dives into the massive market shifts and creative innovations currently redefining the spirits industry. Hosts Jake Lewellen and Scott (Bourbon Lens) break down the high-stakes corporate maneuvering involving some of the world’s

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