NEW YORK — 7 January 2026 — Sotheby’s has announced The Great American Whiskey Collection, the most valuable single-owner American whiskey collection ever offered at auction and the first live, single-owner American whiskey sale in history. The landmark evening auction will take place 24 January 2026 at Sotheby’s iconic Breuer Building on Madison Avenue. Estimated […]
364: Inside James B. Beam Distilling Co. and Hardin’s Creek with Alex Bowie Read Post »
In this episode of The Bourbon Lens Podcast, Jake and Scott travel to Clermont, Kentucky to sit down with Alex Bowie, Director of Homeplace Experiences at the James B. Beam Distilling Co. The conversation was recorded on location in Beam’s brand-new podcast studio, with Bourbon Lens receiving early access to the space for an exclusive
BBQ Meets Bourbon as Meat Church Acquires Minority Stake in Pursuit Spirits Read Post »
Meat Church BBQ has announced a strategic partnership with Pursuit Spirits, acquiring a minority ownership stake in the American whiskey brand founded by the hosts of the Bourbon Pursuit podcast. The minority investment from Meat Church founder and pitmaster Matt Pittman is designed to accelerate Pursuit Spirits’ growth initiatives. According to the announcement, the partnership will support
363: Jack Daniel’s New Tanyard Hill Rye & Heritage Barrel with Chris Fletcher Read Post »
In this episode of The Bourbon Lens Podcast, Jake and Scott sit down with Chris Fletcher, Master Distiller at Jack Daniel’s Distillery, to discuss several of the most exciting recent and upcoming releases from the historic Tennessee distillery. The conversation covers the debut of Jack Daniel’s Single Barrel Heritage Barrel Tennessee Whiskey, a new year-round offering
Jim Beam Taps Kenan Thompson for New “Refresh Your Season” Football Campaign Read Post »
Jim Beam has introduced a new national marketing campaign titled “Refresh Your Season,” starring comedian, actor, and football fan Kenan Thompson. Launched during the 4:30 p.m. ET Christmas Day football game on Netflix, the campaign encourages fans whose teams have been eliminated from postseason contention to reset their outlook and enjoy the remainder of the season with
362: Inside The Classic Cocktail Revival with Jennifer Brian Read Post »
Bourbon Lens welcomes Jennifer Brian, “Cocktail Evangelist” and founder of Make & Muddle, to discuss her upcoming book, The Classic Cocktail Revival, which released in September 2025 from the University Press of Kentucky. Born in the Bluegrass and shaped by deep family roots in Eastern Kentucky, Jennifer’s earliest memories of hospitality, food traditions, and gracious
