Louisville,KY — Georgia is emerging as one of the most exciting frontiers in American whiskey, and ASW Distillery (Atlanta’s Spirit Works) is at the center of that momentum. In a new feature from Bourbon Lens News, distiller Whit Hagemann shares how ASW is challenging long-held assumptions about where great bourbon and American whiskey can come […]
Barrell Craft Spirits Sells Jeffersontown Facility to American Craft Bottling Read Post »
Independent Blender Consolidates Operations to Support Long-Term Growth Barrell Craft Spirits® (BCS) announced the sale of its blending and bottling facility in Jeffersontown, Kentucky, to American Craft Bottling. The transaction, completed January 30, 2026, reflects a strategic shift as the award-winning independent blender adapts its operations to meet future market needs. Financial terms of the
Bourbon Lens Explores the Rich Flavors of Elijah Craig Barrel Proof B525 Read Post »
Louisville, KY — Bourbon Lens returns with an in-depth tasting and review of Elijah Craig Barrel Proof B525, one of the most talked-about limited bourbon releases from Heaven Hill. Known for its bold character and uncompromising proof, B525 delivers a layered tasting experience that continues to resonate with bourbon enthusiasts. Hosted by Jake Lewellen, the
Bourbon Lens Unveils the Heritage and Flavor Behind America’s Favorite Spirit Read Post »
Louisville, KY — Bourbon Lens releases a new educational feature, “Bourbon 101,” offering readers a clear, engaging breakdown of what defines bourbon, where it comes from, and why its rules matter. Designed for both newcomers and seasoned whiskey enthusiasts, the piece explores the spirit’s deep American roots, legal standards, and signature flavor profile. What is
Garrison Brothers Announces Its First Bottled-in-Bond Texas Bourbon Read Post »
A Milestone Bottled-in-Bond Release from Texas Distillery. Garrison Brothers Distillery has announced the release of its first-ever Bottled-in-Bond Bourbon, marking a significant milestone for the Texas-based producer. Distilled in Fall 2019 and aged for six years, the new release becomes the 10th bourbon in the Garrison Brothers portfolio. The 100-proof expression is made from Texas-grown grains and proofed with Hill
Jim Beam & Kenan Thompson “Refresh Your Season” Campaign Debuts New Cocktail Kit Read Post »
Exclusive Jim Beam & Lemonade Kit Targets Disappointed Football Fans; Dropping Online January 29th. Jim Beam recently launched its 2026 postseason campaign, “Refresh Your Season,” encouraging football fans to embrace losses by turning “lemons into Jim Beam & Lemonade.” The initiative is led by comedian and actor Kenan Thompson and builds on the brand’s 2025
