Bourbon and Whiskey News

Maker’s Mark Named First Official Spirits Partner of Unrivaled Women’s Basketball

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Maker’s Mark Named First Official Spirits Partner of Unrivaled Women’s Basketball Read Post »

Historic Partnership is Maker’s Mark’s First Sports League Sponsorship. Maker’s Mark has been named the Official Spirits Partner of Unrivaled, the player-founded and athlete-owned women’s basketball league entering its second season in January. The multi-year partnership will integrate Maker’s Mark at games held at Sephora Arena in Miami and Xfinity Mobile Arena in Philadelphia. Shared Vision of Innovation and Independence Unrivaled […]

Bourbon and Whiskey News

Ole Smoky Distillery Debuts New Tennessee Straight Bourbon Whiskey Nationwide

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Ole Smoky Distillery Debuts New Tennessee Straight Bourbon Whiskey Nationwide Read Post »

Ole Smoky Expands Into Premium, Tennessee Straight Bourbon Whiskey. Ole Smoky Distillery has announced the nationwide release of its newest whiskey: Ole Smoky Tennessee Straight Bourbon Whiskey. The four-year barrel-aged bourbon expands the brand’s award-winning portfolio and marks a strategic move into the premium straight whiskey category. Previously available only at Ole Smoky’s Tennessee distilleries following

Bourbon and Whiskey News

WhistlePig Opens “The Vault” in Historic 1911 Bank Building

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WhistlePig Opens “The Vault” in Historic 1911 Bank Building Read Post »

Grand Opening Event in Louisville features restored bank vault and “The Flying Pig,” a signature cocktail crafted with WhistlePig Bourbon and delivered in a pneumatic bank teller tube. WhistlePig Whiskey has officially opened The WhistlePig Vault, a new immersive whiskey destination in downtown Louisville. Bourbon Lens was invited to attend last week’s grand opening celebration, which featured

Bourbon and Whiskey News

Jack Daniel’s “Barrel Tree” Sale Returns to Support Military Families Through Operation Ride Home

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Jack Daniel’s “Barrel Tree” Sale Returns to Support Military Families Through Operation Ride Home Read Post »

Lynchburg, Tenn. (December 1, 2025) — Jack Daniel’s Tennessee Whiskey is once again spreading holiday cheer and giving back through its annual “Barrel Tree” sale, benefiting Operation Ride Home, a national program dedicated to helping junior-enlisted service members and their families travel home for the holidays. Barrels from 12 Jack Daniel’s Barrel Trees on display

Bourbon and Whiskey News, Bourbon Lens Podcast

360: Inside the Estate Whiskey Alliance at UK’s Beam Institute

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360: Inside the Estate Whiskey Alliance at UK’s Beam Institute Read Post »

We sit down with Alexa Narel, Operations Manager for the Estate Whiskey Alliance, and Landon Borders, Director, to explore how the Alliance is reshaping the future of whiskey grain, sustainability, and transparency. Bourbon Lens heads to Lexington, Kentucky for an on-location episode at the James B. Beam Institute for Kentucky Spirits, located at the University

Bourbon and Whiskey News

Whiskey & Waffles: New Jack Daniel’s Rye Finished in Table Syrup Barrels

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Whiskey & Waffles: New Jack Daniel’s Rye Finished in Table Syrup Barrels Read Post »

The New Experimental Finish Expands Jack Daniel’s Unique Distillery Series Line The Jack Daniel Distillery has announced Distillery Series #16, a new limited-release Tennessee Rye Whiskey finished in table syrup barrels. The whiskey joins the brand’s experimental Distillery Series, which highlights innovative techniques and unique barrel finishing approaches. Tennessee Rye with a Syrup Barrel Twist

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