Mountain Shot is a new beverage infused with maitake mushrooms from Japan.
Available in both whiskey-based and malt-based varieties, Mountain Shot blends chocolate and mint flavors with the natural complexity of mushrooms.
A Unique Whiskey Shot Experience
Mountain Shot is crafted at 69 proof for the whiskey-based version and 30 proof for the malt-based offering. The whiskey-based expression comes in 750-milliliter bottles, 1-liter bottles, and 100-milliliter resealable pouches, while the malt-based version is available in 100-milliliter pouches designed for convenience stores. The maitake mushroom infusion is intended to add depth and a distinct mouthfeel to the drinking experience.
Innovation Rooted in Adventure
“Our mission has always been to challenge conventions while honoring the craftsmanship of creating whiskey,” said Bryan Nolt, Founder and CEO at Breckenridge Distillery. “With Mountain Shot, we’ve created something that’s not only unique but also celebrates the diversity of flavors and meets our consumers where they want to be drinking – at the bar, at the base of a mountain, or at their après.”
Jessie Unruh, Director of Marketing, added:
“Mountain Shot is a crafted experience infused with the natural complexities of mushrooms. It is a toast to nature, friendship and the simple pleasures of life. This brand was created to honor the authentic tie to Breckenridge and its vibe.”
Availability and Market Launch
Mountain Shot is now available in select U.S. markets in both bottle and pouch formats. The brand emphasizes portability, designed for consumption mountainside, fireside, or in bar settings. Consumers can learn more at drinkmountainshot.com or follow the brand on Instagram at @drinkmountainshot.
About Mountain Shot
Produced by Breckenridge Distillery at high elevation in Colorado, Mountain Shot is designed as a bold shot experience with whiskey- and malt-based options. The brand highlights themes of nature, friendship, and mountain culture, appealing to those who “chase first tracks, linger at last call, and live for the après.”
Tasting Notes from the Brand
- AROMA – Chocolate with subtle hints of mint.
- PALATE– Rich, creamy chocolate builds to a minty crescendo, with a lingering finish that’s fresh and unforgettable.
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