Breckenridge Distillery’s New Bourbon is a Tribute to the Norse God of Snow Ullr

The 60th anniversary Ullr Fest takes place December 7-9, 2023.

Breckenridge, Colorado is celebrating 60 years of Ullr Fest, a festival praising Ullr, the Norse God of Snow, in hopes of a powder-filled ski season. In celebration of the rich history of Ullr Fest and it’s 60^th year, Breckenridge Distillery is releasing a limited-edition Breckenridge Ullr Blend, a tribute to Ullr himself and the 300+ inches of snowfall Breckenridge Colorado experiences annually.

The 60th anniversary Ullr Fest takes place December 7-9, 2023. Breckenridge invites locals and visitors of all ages to praise the Norse God Ullr as they kick off ski season. The festival also features a Main Street parade and the Shotski® “unofficial” World Record breaking attempt. Breckenridge aims to take back the record of the World’s Longest ShotSki from Park City, UT. [Update: Breckenridge announced that they successfully recaptured the World’s Longest ShotSki record with 1,377 people, 495 skis, and 2,469 feet]

This blend offers nearly roasted cacao and subtle notes of dark fruit on the notes. On the palate, robust cacao and bakers chocolate following through with a long finish. Holiday spice intertwines with the dry chocolate. At 43% ABV, 86 Proof, the Ullr Blend is a beautifully blended whiskey suited for the Norse God himself.

`Fast Facts About Ullr Blend:`

Aroma: nearly roasted cacao, subtle notes of dark fruit
Palate: robust cacao and bakers chocolate following through with a long finish. Holiday spice intertwines with the dry chocolate.
Proof: 86 (43% ABV)
$100/bottle
Availability: Main Street Tasting Room-only. Only 100 bottles.

About Breckenridge Distillery

The Breckenridge Distillery is the “World’s Highest Distillery”. Founded in 2008, the Breckenridge Distillery is most widely known for its blended bourbon whiskey, a high-rye mash American-style whiskey. Breckenridge Bourbon is one of the most highly awarded crafted bourbons; 4x winner of Best American Blended (2016, 17, 18, and 2019) from the World Whiskies Awards and Bourbon of the Year in 2011 at the Int’l Wine & Spirits Competition, and 2019 Colorado Distillery of the Year at the New York Int’l Spirits Competition. In 2018, Breckenridge Distillery won the coveted Icons of Whisky for Brand Innovator of the Year.

Since coming online in 2008 and releasing its first vodka and bourbon three years later, Breckenridge Distillery has quickly become an award-winning producer of fine spirits, being designated one of the top three bourbons in the U.S. How it all came to be, however, stems from a mix of just the right ingredients, a hint of luck and a deep love for quality whiskey.

“Philosophically for me, quality is the only thing that matters,” says Nolt. “If you want to have quality in whiskey, there’s so much heritage that you just can’t ignore.”

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