The limited-edition Indiana Fever Straight Bourbon Whiskey will be available at select retailers throughout Indiana.
The WNBA franchise has announced a new partnership with Cedar Ridge Distillery, resulting in a limited-edition Indiana Fever Straight Bourbon Whiskey that will be available at select retailers throughout Indiana.
The collaboration pairs one of the WNBA’s most recognizable franchises with Iowa’s first and oldest distillery, bringing together two Midwest brands as interest in Fever basketball continues to surge.
Indiana Fever Bourbon Celebrates Midwest Pride
The co-branded release is designed to celebrate the shared values of community, craftsmanship, and hard work that both organizations say define their brands.
“This partnership brings together two brands that embody the hardworking spirit of the Midwest,” said Terry Tiernon, Senior Vice President of Corporate Partnerships for Pacers Sports & Entertainment. “The limited-edition bourbon gives our fans another opportunity to connect with the team while supporting a regional brand that shares our commitment to high quality and excellence.”
For Cedar Ridge, the collaboration represents an opportunity to introduce its award-winning bourbon to an even broader audience while aligning with one of the fastest-growing brands in professional sports.
“At Cedar Ridge, we’ve always believed that great things come from deep roots and hard work,” said Cedar Ridge Distillery President Jamie Siefken. “Watching the Indiana Fever captivate the sports world with that exact same Midwestern grit has been inspiring. Partnering with such a dynamic organization allows us to celebrate a shared dedication to our respective crafts, offering Fever fans a premium, homegrown bourbon to toast to every victory.”
Where to Buy the Indiana Fever Bourbon
The limited-edition bottle began rolling out the week of July 20 at Indiana Liquor Group locations before expanding to additional retailers across the state next month.
Fans will be able to find the bottle at:
- Indiana Liquor Group locations
- Select Kroger stores
- Participating local liquor retailers throughout Indiana
The specially designed bottle features Indiana Fever branding and is expected to be available only while supplies last.
Sports Partnerships Continue to Grow in American Whiskey
Sports-themed whiskey releases have become increasingly common as distilleries look to connect with passionate fan bases through limited-edition collaborations. The Indiana Fever partnership adds another unique release to that growing trend while highlighting the continued crossover between professional sports and American whiskey.
For Cedar Ridge, it’s another high-profile collaboration showcasing the Iowa distillery’s growing national presence beyond its home state.
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