ROW 94 Whiskey The New Whiskey From Dierks Bentley

Dierks Bentley launches his own whiskey ROW 94.

Fast Facts about ROW 94 Whiskey:

Style: Kentucky Straight Bourbon Whiskey
Mashbill: 70% Kentucky-grown corn, 21% rye, 9% malted barley
Proof: 94 (47% ABV)
Age: 4 Years
Price: $39.99
Availability: Launching in September 2024 across select states (Tennessee, Kentucky, Florida, Colorado, Arizona) with more states in 2025. Nationwide availability at ROW94whiskey.com.

Full Details on ROW 94 Whiskey:

NASHVILLE, TN – September 5, 2024 – Country music superstar Dierks Bentley is set to launch his first whiskey, ROW 94, crafted at the historic Green River Distilling Co. in Owensboro, KY. With the motto “Only Three Ingredients and The Truth,” ROW 94 ($39.99/750ml) is a Kentucky Straight Bourbon Whiskey that reflects Bentley’s passion for authenticity and storytelling, blending his country roots with a modern whiskey experience.

ROW 94 debuts this September in Tennessee, Kentucky, Florida, Colorado, and Arizona, with wider distribution planned for 2025. It is also available for nationwide purchase online at ROW94whiskey.com.

Dierks Bentley’s Vision Behind ROW 94

Bentley, inspired by his love for whiskey, spent years researching and tasting before crafting ROW 94. He chose the name as a tribute to his 1994 move to Nashville and his journey on Music Row. The whiskey is aged for 4 years and bottled at 94 proof, a nod to Bentley’s preference for a robust whiskey with a satisfying bite.

“ROW 94 is a serious whiskey that doesn’t take itself too seriously, and I’m glad we finally get to share it,” Bentley says.

Crafting ROW 94 at Green River Distilling Co.

Green River Distilling Co., the 10th oldest licensed distillery in Kentucky, uses premium ingredients to craft ROW 94. With a mashbill of 70% Kentucky-grown corn, 21% rye, and 9% malted barley, the whiskey is aged in new White Oak barrels charred to a level 4, adding depth and complexity. Expect flavors of vanilla, toffee, green apple, honey, and a hint of tobacco.

“Dierks’ passion for doing things the right way was evident from the start,” says Mark Erwin, CEO of Bardstown Bourbon Company and Green River. “We’re thrilled to partner with him on this exceptional whiskey.”

Tasting Notes:

Nose: Vanilla and toffee with subtle green apple
Palate: Balanced with rich honey and a touch of tobacco
Finish: Smooth, with hints of oak and baking spices

About ROW 94 Whiskey

Named after the year Bentley moved to Nashville and Music Row, ROW 94 celebrates his personal journey. The whiskey’s logo features a thunderbird, symbolizing strength, freedom, and Bentley’s dedication to hard work and authenticity—values reflected in every bottle.

About Dierks Bentley

Dierks Bentley has been a staple of country music for over 20 years, known for blending country with bluegrass. A multi-Platinum artist with 22 No. 1 hits and eight billion global streams, Bentley’s creative integrity has earned him numerous awards, including three CMA Awards and 15 GRAMMY® nominations. In addition to music, Bentley is an entrepreneur, with ventures like the Desert Son apparel collection.

For more information on Dierks Bentley and ROW 94, visit dierks.com.

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