Frey Ranch Distillery, renowned for its commitment to authentic farm-to-glass practices, proudly announces the debut of its first-ever Farm-to-Glass month. In an era where consumers crave transparency and quality in every aspect of their culinary experiences, Frey Ranch is leading the charge by spotlighting the essence of locally sourced ingredients in cocktail culture.
FALLON, NV (March 27, 2024) — While the farm-to-table movement is thriving in restaurants and home kitchens across the country, Frey Ranch Distillery – one of the only true farm-to-glass distilleries in the world – is turning the attention to what’s in our collective cocktail glasses with the debut of its inaugural Farm-to-Glass month. Throughout the month of April, Frey Ranch will partner with bars, restaurants, and retail locations in select markets to feature farm-fresh cocktails – which will kick off in early April with a regional bartender competition.
Just as consumers want transparency on their plate, they’re becoming more discerning about what’s in their glass. At Frey Ranch, we believe it’s time to translate everything that consumers love about the farm-to-table movement in the food sector to the whiskey industry– and what better way to do that than by tapping the most creative people in the drinks business…bartenders.
Frey Ranch Co-Founder Ashley Frey
In partnership with edible Magazines, Frey Ranch will challenge bartenders from Reno, NV, Sacramento, CA, Marin & Wine Country, CA, Los Angeles, CA, Dallas, TX, San Diego, CA, and Phoenix, AZ with creating a farm fresh cocktail featuring Frey Ranch Four Grain Straight Bourbon and fresh, seasonal, and local ingredients. Judges for each regional edible magazine will select one (1) winning bartender per market, who will receive $1,000 and a profile in their respective edible magazine edition. Judging by the edible magazine panel of experts will be based on the following criteria: cocktail name, visual presentation, balance, flavor, aroma & character, and, most importantly, the use of fresh, seasonal, and locally sourced ingredients.
From April 1st through May 31st, participating retail locations will prominently feature Frey Ranch point-of-sale containing a QR code that allows consumers to enter for a chance to win a trip to Frey Ranch. One lucky legal drinking age whiskey lover will receive an all-expenses paid trip to the farm + distillery in Fallon, Nevada for them and a guest to tour the Ranch and drink farm fresh cocktails with co-founders and whiskey farmers Colby & Ashley Frey.
As a fifth generation farmer himself, Frey Ranch Co-Founder Colby Frey and his wife and Co-Founder Ashley champion the use of high-quality, fresh, and seasonal ingredients, which in turn supports small businesses and local farmers. Growing 100 percent of the grains used to create its award-winning portfolio of bourbons, ryes and specialty whiskeys, Frey Ranch oversees all aspects of its production to make the highest quality whiskeys that spotlight each grain.
The at-home cocktail enthusiast may try their hand at one of Frey Ranch’s favorite farm fresh cocktails:
Harvester’s Blackberry Smash
- 2 oz. Frey Ranch Bourbon
- Fresh Lime Wedges Squeezed
- 8 Fresh Blackberries
- Large Mint Leaves
- 1/2 oz. Simple Syrup
- 1 oz. Club Soda
Muddle lime, blackberries, and mint together. Stir in Frey Ranch Bourbon and simple syrup. Top with club soda, garnish with mint leaves, blackberries, and serve over crushed ice.
Follow Frey Ranch Distillery on social media to keep up with the latest news and announcements.
Instagram: @freyranchdistillery | Facebook: @freyranchdistillery | Twitter: @freyranch
ABOUT FREY RANCH DISTILLERY:
Frey Ranch Distillery was founded in 2006 by Colby and Ashley Frey on the Frey family’s 2,000-acre farm in Fallon, Nevada. The family has a deep history of farming in Northern Nevada that dates back over 150 years and continues today with Frey Ranch Distillery, the state’s only distillery to grow 100% of its whiskey grains on-site. Frey Ranch is a year-round working farm that also offers tours and tastings to the public every Saturday from 12-4 p.m. To learn more, visit freyranch.com.
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