Heritage Distilling Holding Company, Inc. (NASDAQ: CASK) has partnered with House of Doge Inc., the official corporate arm of the Dogecoin Foundation, to launch House of Doge™ Bourbon. This release marks the world’s first Dogecoin-inspired bourbon and a unique collaboration that merges the craft whiskey world with the cryptocurrency community. The bourbon will be exclusively produced and distributed by Heritage Distilling.
500,000 Dogecoin Giveaway Kicks Off Bourbon Launch
To celebrate the launch, Heritage Distilling has announced the “Dogecoin Giveaway,” offering participants a chance to win approximately 500,000 Dogecoins—the equivalent value of one Bitcoin based on current market rates. Entry into the contest is free, and full details are available at heritagedistilling.com/houseofdogebourbon.
Bridging Tradition with Blockchain Culture
“This isn’t just a meme — it’s a meticulously crafted bourbon that respects the old ways, with a wink to the new,” said Justin Stiefel, CEO of Heritage Distilling. While specific production details on the bourbon are still forthcoming, fans are encouraged to join the waitlist via the brand’s website, where they can also enter the giveaway.
Dogecoin Community-Driven Collaboration
“The spirit of Dogecoin has always been rooted in fun and community,” said Andy DeFrancesco, Co-Founder of House of Doge. Timothy Stebbing, CTO of House of Doge and Director at The Dogecoin Foundation, added, “This exciting partnership celebrates all things Doge with a bespoke, high-end product made by Dogecoin fans, for Dogecoin fans, and available to buy with Dogecoin.”
Crypto Integration into Brand Strategy
As part of its broader digital transformation, Heritage Distilling has adopted a Cryptocurrency Treasury Reserve Policy and is piloting crypto payment options, starting with Canadian suppliers. “This is about more than accepting crypto payments — it’s about reshaping how brands engage, connect, and transact in a decentralized future,” said Matt Swann, Director of Heritage Distilling and chair of the Technology and Cryptocurrency Committee.
Listen to Bourbon Lens on your favorite podcast app or stream on Spotify. If you’d like to support Bourbon Lens, subscribe to our Patreon, sign up for our “Weekly Pour” Newsletter, and don’t forget to follow us on Facebook, Instagram, and X.
Recent Bourbon Lens Coverage
- Heritage Distilling and House of Doge Unveil Dogecoin-Inspired Bourbon
- Wyoming Whiskey’s New Buffalo Bill Cody Bourbon
- Kentucky Senator Announces Lineup Extension with New Louisiana Senator Series
- New Bold Age Statement For Eagle Rare
- Irish Distillers Marks Anniversary of Redbreast 15 with New, Limited Cask Strength Release
- Stitzel-Weller Debuts New, Distillery-Exclusive Series with Stitzel Reserve 24-Year Bourbon
