Infinium Spirits, a leader in the global spirits industry, has announced the acquisition of Howler Head, the popular Kentucky Straight Bourbon Whiskey infused with natural banana flavor.
The deal, completed from Monkey Spirit, LLC, represents a significant milestone for Infinium Spirits as it works to expand its portfolio of innovative and consumer-preferred brands, including Templeton Rye. Howler Head may be most recognizable outside of the whiskey world for their partnership with Dana White’s UFC.
Howler Head has gained a dedicated following due to its bold flavor and unique branding, becoming a key player in the flavored whiskey category. Known for its irreverent personality, the brand resonates with both whiskey enthusiasts and adventurous drinkers. “Howler Head embodies the innovative spirit that Infinium represents, and we’re eager to take this incredible brand to new heights,” said Jan Tharp, President of Infinium Spirits.
With its acquisition of Howler Head, Infinium Spirits strengthens its presence in over 75 countries. The company plans to leverage its expertise in marketing, sales, and distribution to grow Howler Head’s reach through expanded channels and new innovations. Infinium’s commitment to consumer-led growth is evident as it continues to build its portfolio, which includes renowned brands such as Templeton Rye, Corralejo Tequila, and Seagram’s Vodka.
The acquisition highlights Infinium Spirits’ ongoing strategy of acquiring and nurturing brands that offer unique value to the global spirits market. Infinium aims to grow Howler Head by using its industry knowledge and dedication to brand growth.
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