In an unlikely partnership announcement, Trackhouse Racing has joined forces with UFC President, Dana White. The move will bring Kentucky Bourbon (and more whiskey in general) back to the sport of NASCAR. Howler Head Whiskey, the official flavored whiskey of the UFC (co-owned by Dana White), will be the primary sponsor for Ross Chastain’s No. 1 Chevrolet in Sunday’s Busch Light Clash at the L.A. Coliseum (6 p.m. ET on FOX, MRN, Sirius XM NASCAR Radio). The sponsorship for the preseason race is part of a broader collaboration between Dana White and Trackhouse Racing. Trackhouse is entering its sophomore season in the NASCAR Cup Series and is the racing operation co-owned by Pitbull and Justin Marks.
According to Howler Head, their whiskey is made with real Kentucky Straight Bourbon Whiskey aged for two years in American oak barrels toasted with an aggressive #4 alligator char. It is then blended with natural banana flavor for “a smooth, kick of bananarama goodness.” It is bottled at 80 proof and available widely across the United States.
I love the vision that Justin Marks has for Trackhouse. I’m excited to be a part of it and my two favorite things are fast cars and Howler Head. I’m so excited that we’ll be making our first NASCAR appearance this weekend. This is an absolute badass car, and I can’t wait to see it compete on the track at the Coliseum on Sunday.
Dana White
The Next Gen NASCAR race car will make its racing debut on Sunday and the Howler Head #1 Chevrolet car was featured in front of UFC headquarters on Wednesday in Las Vegas.
Partnering with someone like Dana is what this Trackhouse mission is all about. We want to transcend our sport, work with innovative minds and powerful brands, and Dana White, along with Howler Head and UFC exemplify that. Dana’s influence, vision, and passion is inspiring and I’m looking forward to working with him on amplifying both our brands and hopefully along the way, learning from him as well.
Justin Marks
Scott will definitely be tuned into this race as he gears up for the 2022 NASCAR race season. It should be noted that (Terry) Bradshaw Kentucky Straight Bourbon recently sponsored an iRacing, eNASCAR team in 2020.
