Jack Daniel’s x McLaren Formula 1 Team Unveil “Higher Octane” Limited Edition for 2025

Jack Daniel’s X McLaren Racing 2025 Limited Edition Whiskey is bottled at 86 Proof.

Jack Daniel’s has unveiled its 2025 limited edition McLaren Racing X Jack Daniel’s Tennessee Whiskey, marking the continuation of their partnership with the McLaren Formula 1 Team. This year’s edition comes with a bold new packaging design and a higher proof, set at 86 proof (43% ABV). The collaboration celebrates the shared legacies of both brands, blending the tradition of Jack Daniel’s with the excitement of Formula 1 racing.

A Bold New Flavor Profile with a Richer Finish

The 2025 limited edition whiskey maintains the classic Jack Daniel’s mash bill of 80% corn, 8% rye, and 12% malted barley. Distilled in Lynchburg, Tennessee, the whiskey undergoes the signature charcoal mellowing process, adding to its smooth character. This higher-proof version delivers a richer, more robust flavor profile with balanced notes of caramel, vanilla, and toasted oak. The annual, limited edition whiskey is great for collectors and fans alike.

A Celebration of McLaren’s Success

Reflecting on the partnership, Jamie Butler, Jack Daniel’s Global Brand Director, shared, “2024 was a fantastic year for the McLaren Formula 1 Team which saw the team secure the coveted Constructors’ Championship title. We couldn’t be more proud to partner with a brand that continues to redefine success in the pursuit of continued improvement.” This limited edition bottle’s new label and packaging design are a tribute to the spirit of excellence that both McLaren and Jack Daniel’s embody.

McLaren’s Ongoing Partnership with Jack Daniel’s

Nick Martin, Co-Chief Commercial Officer of McLaren Racing, also expressed excitement about the release, stating, “We’re delighted to launch our third limited edition bottle in collaboration with Jack Daniel’s, offering our fans a special way of celebrating another exciting year of going racing together.” The 2025 McLaren X Jack Daniel’s Tennessee Whiskey is a must-have for enthusiasts, offering both an elevated taste experience and a commemorative piece from the dynamic partnership between these two iconic brands.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack
Daniel Distillery is the first registered distillery in the United States and is on the National
Register of Historic Places. Jack Daniels is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand. Visit www.jackdaniels.com for more information.

About McLaren Racing

McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966. McLaren has since won 20 Formula 1 world championships, 183
Formula 1 grands prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first
attempt.

McLaren Racing competes across six racing series. The team competes in the FIA Formula 1 World Championship with McLaren F1 drivers Lando Norris and Oscar Piastri, the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Alexander Rossi and David Malukas, the ABB FIA Formula E World Championship with NEOM McLaren Formula E Team drivers Jake Hughes and Sam Bird, the Extreme E Championship with NEOM McLaren Extreme E Team drivers Cristina Gutiérrez and Mattias Ekström, and F1 Academy with ART Grand Prix and Driver Development programme member Bianca Bustamante. The team also competes in the F1 Sim Racing Championship as McLaren Shadow, having won the 2022 Constructors’ and Drivers’ Championships.

McLaren is a champion for sustainability in the sport and a signatory to the UN Sports for
Climate Action Commitment. It is committed to achieving net zero by 2040 and fostering a
diverse and inclusive culture in the motorsport industry.

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