Jack Daniel’s Pop-Up Returns to Austin Grand Prix Weekend

By /
Home » Bourbon Blog » Bourbon and Whiskey News » Jack Daniel’s Pop-Up Returns to Austin Grand Prix Weekend

Jack Daniel’s and the McLaren Formula 1 Team will host their Jack’s Garage pop-up concert event in Austin, Texas, on Saturday, October 18, from 7–10 p.m. at The Sunset Room.

The event coincides with the Austin Grand Prix and will feature live performances, cocktails, food, and immersive brand experiences.

Country and Rising Stars Take the Stage

This year’s lineup includes multi-platinum country artist Chase Rice, Canadian singer-songwriter Josh Ross, and Nashville-based performer Hannah McFarland. Guests attending the 21+ event can expect a mix of live music with signature Jack Daniel’s cocktails and Austin-inspired food offerings.

Immersive Brand Experience

The Sunset Room will be transformed to reflect the spirit of both Jack Daniel’s Tennessee Whiskey and the McLaren Formula 1 Team garage. The event aims to combine Austin’s culture with motorsports and whiskey fandom, offering guests interactive experiences and unique moments throughout the evening.

Jack Daniel’s Celebrates Ongoing McLaren Partnership

“Bringing Jack’s Garage back to Austin with an amazing lineup is the perfect way to cheer on our McLaren F1 team,” said Arty Masteron, Jack Daniel’s Brand Director. “We can’t wait to bring motorsports and whiskey fans together for another amazing evening in celebration of an epic race weekend.”

Jack Daniel’s and McLaren recently announced the renewal of their multi-year global partnership, continuing a collaboration that has produced limited-edition whiskey releases and experiential fan activations since 2022.

Listen to Bourbon Lens on your favorite podcast app or stream on Spotify. If you’d like to support Bourbon Lens, join our Patreon, sign up for our “Weekly Pour” Newsletter, and don’t forget to follow us on Facebook, Instagram, and X.

Recent Bourbon Lens Coverage

Scroll to Top