Lasso Motel Whiskey x James Dean 13-Year Rye Unveiled

Developed in partnership with the James Dean Estate, this rare, 112-proof expression brings a cinematic, rebellious edge to premium Indiana rye.

DALLAS, TX — Lasso Motel Whiskey, the award-winning Texas-based spirits brand known for its nostalgic and bold approach to blending, has officially announced its latest limited-edition expression: the Lasso Motel Whiskey x James Dean 13-Year Rye Whiskey.

Developed in direct partnership with the James Dean Estate, this rare, high-proof release is rooted in rebellion, timeless Americana, and a romanticized sense of exploration. It mirrors the enduring cultural imprint of the Hollywood legend through a distinctly modern, well-aged rye framework.

The liquid features a classic 95% rye and 5% malted barley mashbill, aged for 13 years in charcoal-charred barrels. Distilled in Indiana—coincidentally the home state of James Dean himself—the specific casks were hand-selected by founder Devin Odell to capture an effortless, unpretentious flavor complexity.

“James Dean embodied the same spirit Lasso Motel Whiskey was built on – rebellion, authenticity, the kind of effortless cool that never needs to explain itself. This collaboration was natural. Thirteen years in the barrel, and it shows. We didn’t chase the legend. We just tried to live up to it.” — Devin Odell, Founder of Lasso Motel Whiskey

“Lasso Motel Whiskey carries the same rebel soul and timeless Americana that continues to define James Dean’s legacy. When we discovered the brand, it felt like the same thing – no pretense, just the real deal. It’s extra special that it comes from Indiana, just like Jimmy – he would have loved this.” — Coy and Charles Winslow, James Dean Estate

Liquid Specifications & Tasting Profile:

Age: 13 Years Old
Proof: 112 Proof (56% ABV)
Mashbill: 95% Rye, 5% Malted Barley (Indiana Distilled)
Nose: Open notes of crisp green pear, cherry wood, burnt sugar, and rich cinnamon spice.
Palate: Dark fruits layered elegantly with roasted cacao nibs and warm baking spices.
Finish: Long-lasting with a subtle, elevating floral lift.

Pricing & Online Access:

The Lasso Motel x James Dean 13-Year Rye Whiskey builds heavily onto the brand’s growing portfolio of well-traveled, highly aged, and finished spirits. Available in strictly limited allocations, this expression carries a suggested retail price (SRP) of $149.99 and is available for immediate e-commerce purchase online through specialty craft spirits retailer Seelbach’s.

For more brand information, track updates at lassomotelwhiskey.com.

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