Gentleman Jack and MANORS Golf Announce Multi-Platform Collaboration.
Gentleman Jack and MANORS Golf have announced “A Gentleman’s Guide to Golf,” a new creative partnership spanning apparel, editorial content, live events, and cultural programming. The collaboration officially launches in May 2026 and centers on the shared values of craftsmanship, character, and style between the Tennessee whiskey brand and the independent golf apparel company.
According to the announcement, the partnership is designed to appeal beyond traditional golf audiences, focusing on consumers who value how the game is played as much as the outcome. The campaign combines golf culture, fashion, and whiskey through a co-branded capsule collection, storytelling initiatives, and experiential activations throughout 2026.
Co-Branded Apparel Capsule Debuts in May
At the center of the partnership is a limited-edition apparel capsule inspired by the visual identity of “A Gentleman’s Guide to Golf.” The collection incorporates engraving-style artwork, black-and-cream color palettes, and branding elements from both MANORS Golf and Gentleman Jack. The release includes apparel designed around the concept of the “gentleman competitor,” blending golf aesthetics with lifestyle and streetwear influences.
The capsule collection became available beginning in May 2026 and serves as the foundation for a broader campaign that will include photography, film, editorial features, and social media storytelling across both brands’ platforms.
Content Series Focuses on Golf Etiquette and Character
Alongside the apparel release, the partnership includes an ongoing content series built around principles and etiquette associated with golf culture. The campaign highlights themes such as sportsmanship, integrity, and conduct on and off the course through phrases including “There is no honor in slow play” and “Offer your hand in defeat.”
The collaboration also included an experiential launch event held in Tennessee earlier this year. Guests traveled from Nashville to Jack Daniel Distillery, participating in golf outings, brand experiences, and activations tied to the campaign’s themes. Additional events and activations are planned throughout the remainder of 2026.
Brand Leaders Discuss Shared Values Behind the Partnership
“MANORS has always stood for something beyond the apparel — the kind of person who wears it, the way they show up on the course and off it. Gentleman Jack has that same DNA. This isn’t a partnership we entered into lightly; it’s two brands with genuine conviction finding a common language, and the result is something we’re genuinely proud of,” said Jojo Regan.
“Golf and Gentleman Jack share more than people might expect. Both reward patience, craft, and a certain quiet commitment to excellence. In MANORS, we found a partner who gets that — a brand that takes golf seriously without taking itself too seriously. A Gentleman’s Guide to Golf says something real about what both our brands believe,” added Loni Gray.
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