Old Potrero Launches New California Cellar Series

Cellar Collection from Old Potrero

Old Potrero is innovating yet again. This time, it’s with different California based wineries. If you don’t know about Old Potrero’s malted rye, it is one of the easiest drinking rye whiskeys on the market. Now, you’ll be able to couple that with the finishing of the some great California Cellars. You will not want to miss these Old Potrero California Cellar Series releases.

Old Potrero California Cellar Series Press Release

Summarized and edited by Bourbon Lens and AI

SAN FRANCISCO, September 30, 2024 – Building on its legacy of innovation, Old Potrero Rye Whiskey introduces the California Cellar Series, a pair of premium, wine-cask finished rye whiskeys. The highly allocated releases include Old Potrero Straight Rye Whiskey Finished in Silver Oak Wine Barrels (56.6% ABV, 700ml, $99.99 SRP) and Old Potrero Toasted Barrel Rye Whiskey Finished in Sonoma Portworks Wine Barrels (56.8% ABV, 700ml, $99.99 SRP). These unique expressions hit shelves just in time for California’s wine crush season.

Inspired by the shared heritage of California’s pioneering wine and craft distilling industries, Old Potrero continues its tradition of using high-quality materials, including 24-month air-dried, extra-fine grain barrels. According to Master Distiller Bruce Joseph, the collaboration between California’s finest wineries and Old Potrero reflects the brand’s commitment to craftsmanship and innovation.

Old Potrero Straight Rye Whiskey Finished in Silver Oak Wine Barrels

Aged for over six years and finished for five months in Silver Oak Napa Valley Cabernet Sauvignon American Oak Barrels, this 56.6% ABV whiskey offers:

  • Nose: Rich caramel, stewed fruit
  • Palate: Spicy complexity with sweet honeyed rye and stone fruit notes

Nate Weis, Vice President of Winegrowing at Silver Oak, emphasized the shared passion for American oak between Silver Oak and Old Potrero: “Creating something new from age-old crafts like winemaking and distillation requires curiosity.”

Old Potrero Toasted Barrel Rye Whiskey Finished in Sonoma Portworks Wine Barrels

This 56.8% ABV whiskey is aged over five years and finished for 17 months in Sonoma Portworks Petite Sirah Port Barrels, offering:

  • Nose: Deep caramel, rich vanilla, cooked fruit, cacao
  • Palate: Sweet rye, spicy cinnamon, nutty, with bright cherry wood notes

Deneice Knotts, Portmaker at Sonoma Portworks, highlighted the seamless blend of flavors between the port barrels and the rye whiskey.

Future Collaborations and Availability

These two expressions are just the beginning of Old Potrero’s collaborations with California wineries. More releases, including white wine and beer barrel finishes, are planned for 2025 as part of the Golden State Program. To purchase the new whiskeys, visit the Hotaling & Co. Bottle Shop or find more information at OldPotrero.com.

About Old Potrero

Old Potrero Rye Whiskey, created by Fritz Maytag in 1996, was the first American craft whiskey post-Prohibition. Distilled in copper pot stills at the Hotaling & Co. Distillery in San Francisco, Old Potrero continues to set the standard for rye whiskey made from a 100% rye malt mash.

About Hotaling & Co.

San Francisco-based Hotaling & Co. is a leading distiller and importer of artisanal spirits, including iconic brands like Junipero Gin, Nikka Whisky, and Luxardo Liqueurs. Visit HotalingandCo.com to explore the full range of artisanal spirits.

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