Old Potrero Straight Rye Whiskey recently announced the launch of the Old Potrero Rye Trail, a collection of iconic bars and restaurants serving Old Potrero Straight Rye Whiskey throughout the Bay Area, in celebration of 30 years of distilling. Guests of the Rye Trail will enjoy Old Potrero Whiskey neat or exquisite cocktails. Old Potrero welcomes visitors and locals alike to join them on this spirited journey and toast to over three decades of San Francisco heritage.
In October 1993, our journey into distillation commenced on San Francisco’s Potrero Hill. Old Potrero stands as a revival of pot-distilled rye whiskey, paying homage to the timeless traditions of American whiskey. Like its birthplace, San Francisco, Old Potrero embodies boldness and innovation.
Bruce Joseph, Master Distiller
To celebrate three decades of crafting Old Potrero, we mark this momentous occasion not only for our brand but also for our distillery and company, Hotaling & Co. Through the Old Potrero Rye Trail, we invite you to journey with us, uncovering the rich tapestry of our history and the hidden narratives of the places we’ll explore along the way. It’s an authentic glimpse into the heart of cocktail culture in San Francisco and the greater Bay Area.
Dan Leese, CEO of Hotaling & Co.
Accompanying the launch of the Old Potrero Rye Trail are weekly Instagram giveaways and an opportunity to win a Grand Prize of two Platinum Experience tickets to BottleRock Napa Valley, including artist meet & greets, VIP access, and exclusive on-stage and front-row viewing areas. To enter, participants must download the flyer from the landing page or from Old Potrero’s Instagram account, repost, tag @OldPotrero, and comment #RyeTrail. Weekly winners will be chosen randomly every Friday. The users who accumulate the most points will be entered into the final drawing for the Grand Prize, announced on December 24, 2023.
Bars participating in the Old Potrero Rye Trail include:
- 55 South
- Baggy’s by the Lake
- Beacon Grand Hotel
- Boulevard
- California Gold
- Comstock Saloon
- Dirty Habit
- District San Francisco
- Dogpatch Saloon
- Elixir
- Ella Dining Room & Bar
- Hi Dive Bar
- High Horse
- House of Shields
- Legionnaire Saloon
- Louie’s
- Mario and Johns
- Old Ship Saloon
- Rye Cocktail Bar
- The Sea Star
- The Snug
- The Starlight Lounge
- The Waterfront Restaurant
- Third Rail
- Tunnel Top Lounge & Bar
- Victory Hall & Parlor
For more details about the Old Potrero Rye Trail, visit the official Rye Trail website and follow them on Instagram at @OldPotrero. Additional brand details can also be found on the brand’s website at www.OldPotrero.com and www.HotalingandCo.com
Listen to Bourbon Lens on your favorite podcast app or stream on Spotify. If you’d like to support Bourbon Lens, subscribe to our Patreon, sign up for our “Weekly Pour” Newsletter, and don’t forget to follow us on Facebook, Instagram, and X.
If you like cocktails, subscribe to our second podcast, Cocktails with Friends. Cocktails with Friends is hosted by our good friend and partner, Bob Cutler.
Recent Bourbon Lens Coverage
- Redwood Empire Acquires Savage & Cooke Distillery
- Blitzen’s Bar at the Omni Louisville Hotel: New Holiday Pop-Up You Won’t Want to Miss
- Laws Whiskey House Builds New, Stunning “Whiskey Sanctuary” in Denver
- Buffalo Trace Distillery’s New Holiday Advertisement Stars Freddie Johnson
- Company Distilling Announces New Location in Lynchburg, Tennessee
- Woodford Reserve x Compartés Partnership Adds New Chocolate Bar
