NEW YORK (April 21, 2026) – On The Rocks™ Bartender Created Cocktails is officially kicking off margarita season by adding two vibrant new expressions to its award-winning portfolio: a limited-edition Passion Fruit Margarita and a permanent Sparkling Watermelon Margarita.
Both expressions are crafted with Hornitos® Tequila, ensuring a bar-quality experience in a convenient, ready-to-serve format.
The New Lineup
- Passion Fruit Margarita (Limited Edition): A tropical bottled cocktail ($12.99 SRP / 375mL) blending sun-drenched passion fruit with the agave-forward notes of Hornitos® Blanco.
- Sparkling Watermelon Margarita (Permanent): A crisp, refreshing canned cocktail (4-pack / $12.99 SRP) featuring house-made triple sec and cane sugar for a “peak summer” flavor profile.
“Passion fruit cocktails are popular at the bar right now, as people look to expand their palates and riff on their favorite classic cocktails,” said Joaquín Simó, On The Rocks Global Ambassador. “When crafting the limited-edition On The Rocks Passion Fruit Margarita, it was all about capturing the essence of this delicious, tropical fruit – striking that ideal balance of tart and sweet that makes margaritas so easy to love.”
Simó, an expert mixologist, noted that these expressions are designed for versatility: “The new On The Rocks margaritas are ready to be cracked open on a patio, poured over ice at a BBQ, or enjoyed on any occasion that calls for a little more sunshine.”
These new releases join an extensive roster of premium RTDs, including the Jalapeño Pineapple Margarita and the classic Espresso Martini, further solidifying On The Rocks as a leader in the premium ready-to-drink category.
For more information, visit www.otrcocktails.com.
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