ROW 94 Named Official Bourbon of The VINE Amphitheater

Dierks Bentley’s ROW 94 Kentucky Straight Bourbon Whiskey has been named the “Official Bourbon Sponsor of The VINE” at Chenault Vineyards, Kentucky’s newest outdoor concert venue, in a new multi-year partnership covering the 2026 and 2027 concert seasons. ROW 94 will become the headlining bourbon served at The VINE during concerts and ticketed events.

Visitors will see branded experiences throughout the property, including bourbon tastings, signature cocktails (Dierks’ Lemonade, ROW 94 Old Fashioned, Bovine Buck, and Kentucky Mule), and ROW 94 merchandise for sale.

“We’re excited to partner with ROW 94, a premier bourbon sponsor for our region’s newest premier outdoor music venue,” says Jonathan Goodwin, Director of Entertainment at The VINE. “No other bourbon better aligns with our commitment to craftsmanship and live music than ROW 94, ‘The Official Whiskey of Country.'”

About The VINE

Located at Chenault Vineyards in Richmond, Kentucky, The VINE pairs world-class live music with one of the state’s most scenic vineyard settings. This year’s lineup has featured Phil Vassar, Josh Turner, and The Band Perry, with EXILE (Sept. 18), Walker Montgomery with Montgomery Gentry (October), and LONESTAR (November) still to come. ROW 94 will sample at each show, with chances for guests to win merch and an autographed acoustic guitar.

About ROW 94

Launched in September 2024 by Dierks Bentley and crafted at the historic Green River Distilling Co. in Owensboro, Kentucky, ROW 94 has quickly become America’s Highest Rated New Bourbon. It recently received a 94 rating from Wine Enthusiast and has expanded its lineup with Broken Branches and Full Proof bottlings.

“We’re witnessing a profound yearning for real-world experiences, and nothing compares to the power of bringing people together for live music,” says Robert Trinkle, Senior Vice President for PriceWeber and Chief Marketing Officer for ROW 94. “ROW 94 was built on a passion for country music—celebrating everyone who makes those nights unforgettable, from the roadies backstage and artists on stage to fans who’ve earned the right to unplug, grab a cocktail, and soak in that unmatched live energy. Partnering with The VINE is a natural fit, and it’s a privilege to be part of the Kentucky music scene.”

About The VINE at Chenault Vineyards:

The VINE is Kentucky’s premier outdoor music and wine destination, located at Chenault Vineyards in Richmond, Kentucky, combining live entertainment, award-winning wines, vineyard views, and hospitality, with a commitment to local artists, charitable organizations, and sustainable hospitality.

About ROW 94 Whiskey:

ROW 94 is a Kentucky Straight Bourbon Whiskey launched in September 2024 by Dierks Bentley and crafted at Green River Distilling Co. in Owensboro, Kentucky, using three ingredients and “The Truth.” ROW 94 received a Gold medal (94 points) at the 2025 San Francisco World Spirits Competition. Subsequent bottlings include Broken Branches Bourbon and ROW 94 Full Proof. Learn more at ROW94whiskey.com.

About Dierks Bentley:

With more than 20 years in country music, Bentley’s newest album BROKEN BRANCHES follows eight No. One albums, 22 No. One songs, over 9.5 billion global streams, 15 Grammy nominations, and Grand Ole Opry membership. He joined Luke Combs on the My Kind of Saturday Night Tour this summer, wrapped his own headlining OFF THE MAP TOUR, and continues touring major fairs and festivals through year’s end, plus two nights at The Fontainebleau Las Vegas in December. Beyond ROW 94, Bentley operates four locations of “Dierks Bentley’s Whiskey Row” gastropub and live music venue and the Flag & Anthem “Desert Son” lifestyle collection. More at Dierks.com.