Sazerac, the owner of Buffalo Trace and many highly allocated bourbon brands has released more details on their Single Barrel Select program. Seeking to increase transparency in the process, Sazerac is conducting its first live drawing to determine allocations. This is your chance to land a highly coveted barrel of bourbon for your whiskey group, local liquor store, or other group.
What are the Details:
Sazerac recently enhanced its Single Barrel Select program to include more barrels, across more of our award-winning brands, with more transparency in how barrels are allocated. The Company also recently introduced SBS Points, which accumulate over time and only reset upon the purchase of a barrel. Each SBS Point will be equal to 1 entry into the new barrel drawing events.
The first ever Single Barrel Select drawing event will be streamed LIVE on March 31st from 6:00pm-7:00pm EST.
How Will the Drawings Work:
Based on eligibility requirements (found below), each SBS account holder will have the opportunity to enter in two drawings. The number of SBS Points an account holder has will equal the number of entries included in both drawings. For the drawing, account numbers will be printed on each entry to identify the winners. Account holders should log-in to their SBS Account to find your account number.
Winning A Single Barrel Select Allocation:
The winners of the drawings will receive a barrel allocation in their account immediately following the event. Specifically for the Sazerac Premier Drawing, winners will be assigned a barrel allocation based on drawing position and product availability consistent with selected Brand Preferences. Sazerac will contact each winner the week of April 3rd to review next steps and discuss your barrel selection visit.
Act Now and Don’t Miss Out:
Access your SBS Account and complete your brand ranking in the ‘Brand Preferences’ section by March 10 to be eligible for the Sazerac Premier Drawing.
Details and Images Courtesy of Sazerac and Buffalo Trace Distillery
