Adult Gaming with SoConsole

The future of adult gaming has arrived; the all new SoConsole can be stocked with 50ml shooters of SoCo Sour!

Southern Comfort, affectionately known as SoCo, has launched the SoConsole, a unique gaming console cover that stores and dispenses 50ml shooters of SoCo Sour for adult gamers aged 21 and over. Designed for seamless integration with the Xbox Series X, the SoConsole enhances the gaming experience by allowing players to “order” a shooter during intense gameplay. Perfect for both co-op campaigns and solo challenges, it offers a fun way to elevate the excitement while gaming.

SoCo wants every experience to be fun and social, and that includes gaming. But listen, we’re a whiskey brand and not a gaming brand, so we focused not on redefining existing tech gamers’ love, but instead on infusing the gaming experience with more excitement. Avid players are craving a more interactive and social experience with friends, whether they’re celebrating a hard-fought victory or unwinding after an epic fail. And, what could be better than a SoCo Sour Up before a power up?
– David Binder, Global Brand Director at Southern Comfort

A very limited number of SoConsoles will be available to gamers 21+ at sazerachouse.com/ starting October 25 at 10 AM EST. Priced at $50 in celebration of Southern Comfort’s new SoCo Sour 50mL shooters, this one-of-a-kind innovation is available for purchase nationwide. Alcohol and Xbox Series X not included.

How the SoConsole Works:

Attach the SoConsole to the Xbox Series X, plug it in and press the button to light up the device. The unit is green, black and yellow with a large Sour Up front that lights up when ON.
Lift the top plate and find three slots where three SoCo Sour Shooters can be inserted (the shooters can be replenished between games, of course).
After loading the shooters, put the top back on. To dispense a shot, press the button on the remote or the button on the unit to dispense.
The remote feature works at a distance of up to 80 yards in optimal conditions. It’s perfect for keeping the fun going without needing to get up or sending a shot to friends while you’re in another room!

Celebrating a big win, just unlocked a new score or hit an all-time gaming milestone? Just add SoCo. The gaming world will never be the same.

SoCo Sour 50ml pre-mixed shooters are now available for purchase in Baton Rouge, LA, Tucson, AZ, Austin, TX and Cleveland, OH with plans for nationwide rollout slated for later this year.

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