Two New Flavors Launch as Brand Moves Beyond Regional Availability
Sugarlands Distilling Company announced the next phase of expansion for its Broken Antler Flavored Whiskey brand, introducing two new expressions—Salted Caramel, available February 10, 2026, and Spiced Apple, arriving in the coming weeks. The launch coincides with the brand’s official national distribution rollout following its initial soft launch in October with Blackberry, Cold Brew Coffee, and Hot Honey flavors.
Product Lineup, Proof, and Pricing Details
Broken Antler Cold Brew Coffee, Hot Honey, and Salted Caramel are bottled at 70 proof (35% ABV), while Blackberry is bottled at 80 proof (40% ABV). The brand is positioned as an approachable flavored whiskey portfolio designed for casual drinking occasions and cocktail use. The suggested retail price for Broken Antler expressions is $19.99.
Strategic Expansion Within Sugarlands’ Portfolio
Sugarlands founder and president Ned Vickers emphasized the brand’s deliberate entry into the flavored whiskey segment. “With Broken Antler, we’ve been deliberate about how we enter the flavored whiskey space, and these new flavors mark an important next step for the brand.”
Vickers added that the rollout reflects a broader House of Brands strategy and a focus on scalable national growth.
Flavor Development and Brand Positioning
Master distiller Greg Eidam noted the focus on balance between flavor and whiskey character. “We took a thoughtful approach to flavored whiskey, putting emphasis on balance and how each flavor interacts with the base spirit. Every Broken Antler flavor is designed to be bold and approachable, while still letting the whiskey play its role.”
Salted Caramel introduces a dessert-forward profile, while Spiced Apple adds a warm, spice-driven option to complement the existing lineup.
Availability and Consumer Engagement
Broken Antler is available for sampling and purchase at Sugarlands Distilling Company in Gatlinburg, Tennessee, and is expanding distribution nationwide. Learn more at BrokenAntlerWhiskey.com.
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