bourbon lens

Grab your favorite bourbon and pour a glass as we invite a recurring guest to the podcast. Landon from The Brothers Bourbon Instagram joins us to discuss the current trends in whiskey marketing. We discuss a transition from less traditional forms of media to the influencer marketing of today. Is this trend harmful to the […]

We’ve hit a milestone in podcasting. This bourbon podcast has hit 20 Episodes and we are happy to toast some whiskey to our listeners and followers.  In this episode, Michael and Scott challenged themselves to find a bourbon for $20 that they’ve never had before. We try to figure out if some whiskies are overpriced

Bottled-in-Bond. What does this designation mean when it is on a bourbon or whiskey label? Are you more or less likely to pick up a bottle of liquor when it states that it is “under U.S. Government Supervision”? We discuss the Bottled-in-Bond Act and whether the law’s requirements are still necessary today or if it

Four Roses Bourbon and the Kentucky Derby! It’s a great time to be in Kentucky for bourbon lovers. The Kentucky Derby is here and a new bourbon just released from Four Roses.  We discuss some of the events surrounding the Greatest Two Minutes in Sports.  And we partake in a side-by-side whiskey tasting of Four

We discuss the controversial aging process of double barreled whiskeys and “bourbons”. Does this aging process produce higher quality whiskey than traditionally aged whiskey? Is this a fad or a trend that will gain in popularity? We also dive into how much science is too much science when it comes to making whiskey. And finally,