A Bold Stand Against Trends: Wild Turkey’s New Global Message In a world obsessed with change, Wild Turkey Bourbon is making a bold statement with its new global campaign: “When You Know It’s Right, Don’t Change a Damn Thing.” Directed by Kiku Ohe and developed by GUT New York, the campaign honors the brand’s century-long commitment to […]
Middleburg Barrel Company Debuts 1787 Provenance Bourbon with Two Expressions Read Post »
Two Flagship Whiskey Expressions at Launch Middleburg Barrel Company has introduced 1787 Provenance Bourbon, a new whiskey line focused on liquid quality, barrel selection, and consumer experience. The first releases include: Both expressions received early acclaim at the 2024 American Whiskey Masters, with the 7-Year earning a Master Medal and the 14-Year securing Gold. Barrel Selection
Chivas Regal Pays Tribute to Scuderia Ferrari HP Pit Crew with New Film Read Post »
Chivas Regal has released “A Tribute to the Scuderia Ferrari HP Pit Crew”, a new film that highlights the dedication and precision of the unsung team members working behind the scenes for Scuderia Ferrari HP. The short was unveiled at the Italian Grand Prix in Monza as part of Chivas Regal’s ongoing partnership with the Formula 1 team.
Bruichladdich Distillery Launches Trio of New Whiskies with Octomore Series 16 Read Post »
A New Chapter for “The Impossible Equation” Bruichladdich Distillery has released Octomore Series 16, the latest installment in its annual lineup of experimental Islay single malts. Known as “The Impossible Equation,” Octomore challenges conventions around age, peating levels, and cask strength. Master Blender Adam Hannett explained, “Octomore exists to provoke and challenge… it’s too young,
Heaven Hill Opens New $200 Million Distillery in Bardstown Heaven Hill Brands has officially opened the Heaven Hill Springs Distillery, marking the return of distilling to Bardstown for the first time since 1996. The $200 million project began production in April 2025 and now operates alongside the company’s Bernheim facility in Louisville, strengthening Heaven Hill’s standing
Jack Daniel’s Releases 2025 Heroes Selection Barrel Proof Tennessee Whiskey Read Post »
The Jack Daniel Distillery has announced the 2025 edition of its annual Heroes Selection, a limited release of Single Barrel Barrel Proof Tennessee Whiskey available exclusively at U.S. military outlets. This year’s whiskey was selected by twin brothers JB and LB McGowan, both U.S. Army veterans and longtime employees at the Lynchburg distillery. Bold Flavor Profile from Lynchburg Barrelhouses
