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American Whiskey Giant, Brown-Forman, Shakes Up Distribution Nationally

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American Whiskey Giant, Brown-Forman, Shakes Up Distribution Nationally Read Post »

Brown-Forman – producer of iconic brands such as the Jack Daniel’s, Woodford Reserve, and Old Forester – Overhauls U.S. Distribution Network Across 13 States. Brown-Forman Corporation has announced the results of its recent Request for Proposal (RFP) process, reshaping its U.S. distribution strategy in 13 markets. The company selected seven new distributor organizations and will […]

Bourbon and Whiskey News

Evan Williams Bourbon Unveils 2025 Class of American-Made Heroes

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Evan Williams Bourbon Unveils 2025 Class of American-Made Heroes Read Post »

The 2025 class of American-Made Heroes honors six U.S. military veterans whose service and community leadership will be featured on special edition Evan William Bourbon bottles nationwide. Since launching the program in 2015, Evan Williams has recognized over 60 veterans and contributed $675,000 to nonprofit organizations that support veteran communities. The six veterans selected this

Bourbon and Whiskey News

Lisa Wicker Joins Whiskey Thief as New Director of Distilling

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Lisa Wicker Joins Whiskey Thief as New Director of Distilling Read Post »

Whiskey Thief Distilling Co. has appointed spirits industry veteran Lisa Roper Wicker as Director of Distilling. CEO and Owner Walter Zausch announced the hire, stating, “Lisa is someone we’ve known for a while, and are excited to bring her to Whiskey Thief to grow distilling, both in production quantity and quality, and be part of

Bourbon and Whiskey News

Milam & Greene Unveils “The Answer” – Innovative Climate Study in Bourbon Aging

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Milam & Greene Unveils “The Answer” – Innovative Climate Study in Bourbon Aging Read Post »

Milam & Greene Whiskey has announced “The Answer” Straight Bourbon, a limited-edition release and the first bourbon in the U.S. to compare the impact of climate on aging between Kentucky and Texas. Aged for more than five years under identical conditions apart from climate, this two-bottle set offers a side-by-side comparison of how geography influences

Bourbon Lens Podcast

332: Celebrating 10 Years of Frey Ranch with the Harvester Series

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332: Celebrating 10 Years of Frey Ranch with the Harvester Series Read Post »

In this week’s episode of the Bourbon Lens Podcast, Jake and Scott raise a glass to Frey Ranch Distillery as they unveil the 10th Anniversary Harvester Series. The duo dives into the history of Frey Ranch, explores the innovation behind this milestone release, and shares stories from years of collaboration and friendship with the Frey

Bottle with pictures and glass around it
Bourbon and Whiskey News

Green River Celebrates U.S. Army’s 250th Anniversary With New Bottling

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Green River Celebrates U.S. Army’s 250th Anniversary With New Bottling Read Post »

The Official Bourbon of the U.S. Army Set to Debut on June 14 Owensboro, Ky. (May 19, 2025) — Green River Distilling Co., Kentucky’s 10th oldest licensed distillery (DSP-KY-10), proudly announces a limited-release whiskey to commemorate the U.S. Army’s 250th anniversary. This special bourbon, launching on June 14, 2025, will be available throughout the next

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