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Basil Hayden Expands Core Whiskey Lineup with New Golden Rye Release

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Basil Hayden Expands Core Whiskey Lineup with New Golden Rye Release Read Post »

Basil Hayden just announced a comprehensive whiskey portfolio restructuring alongside the launch of a new permanent expression, Golden Rye. The changes are designed to better align the brand’s offerings with evolving consumer preferences and provide clearer differentiation across price points and flavor profiles. New Three-Tier Portfolio The updated structure organizes all current and future releases […]

Bourbon and Whiskey News

Jim Beam Launches “Home Field Advantage” Campaign and Limited Edition Bottle with U.S. Soccer

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Jim Beam Launches “Home Field Advantage” Campaign and Limited Edition Bottle with U.S. Soccer Read Post »

Jim Beam has introduced its new “Home Field Advantage” campaign in partnership with the U.S. Soccer Federation, featuring former U.S. Men’s National Team goalkeeper Tim Howard. The campaign coincides with a major international soccer tournament set to take place in North America and highlights fan engagement beyond stadium settings. Campaign Focuses on Everyday Fan Experiences

Bourbon and Whiskey News

Jim Beam & Cadillac F1 Team Debut “Raised Together” Global Brand Film

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Jim Beam & Cadillac F1 Team Debut “Raised Together” Global Brand Film Read Post »

New Campaign Launches Ahead of Formula 1’s Australian Grand Prix. Jim Beam has unveiled “Raised Together,” a new global brand film timed with the debut of the Cadillac Formula 1 Team at the Australian Grand Prix. Jim Beam serves as the Official Spirits Partner of the team. The film is the first in a series scheduled to roll

Bourbon and Whiskey News

Jim Beam & Kenan Thompson “Refresh Your Season” Campaign Debuts New Cocktail Kit

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Jim Beam & Kenan Thompson “Refresh Your Season” Campaign Debuts New Cocktail Kit Read Post »

Exclusive Jim Beam & Lemonade Kit Targets Disappointed Football Fans; Dropping Online January 29th. Jim Beam recently launched its 2026 postseason campaign, “Refresh Your Season,” encouraging football fans to embrace losses by turning “lemons into Jim Beam & Lemonade.” The initiative is led by comedian and actor Kenan Thompson and builds on the brand’s 2025

Bourbon and Whiskey News

Booker’s Bourbon Unveils Final 2025 Release: “Phantom Pipes Batch”

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Booker’s Bourbon Unveils Final 2025 Release: “Phantom Pipes Batch” Read Post »

A Tribute to Booker Noe’s Restless Ingenuity and Experimental Spirit The final Booker’s® Bourbon release of 2025 has arrived, and it comes with a story as bold as the whiskey itself. The Booker’s “Phantom Pipes Batch” (2025-04) celebrates the inventive and unyielding nature of Booker Noe, the brand’s legendary namesake and sixth-generation Beam distiller. The name “Phantom Pipes” originates from

Bourbon and Whiskey News

Freddie Noe Unveils Little Book The Infinite: Edition II

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Freddie Noe Unveils Little Book The Infinite: Edition II Read Post »

Blending Three Generations of Beam Craftsmanship. Little Book The Infinite: Edition II unites the work of three generations of Beam distillers—Booker, Fred, and Freddie Noe—each contributing a unique bourbon component. Booker’s 22-year-old Kentucky Straight Bourbon Whiskey brings oak, char, and smoke; Fred’s 10-year-old bourbon adds layers of vanilla, caramel, and dark stone fruit; and Freddie’s

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