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Jim Beam & Kenan Thompson “Refresh Your Season” Campaign Debuts New Cocktail Kit

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Jim Beam & Kenan Thompson “Refresh Your Season” Campaign Debuts New Cocktail Kit Read Post »

Exclusive Jim Beam & Lemonade Kit Targets Disappointed Football Fans; Dropping Online January 29th. Jim Beam recently launched its 2026 postseason campaign, “Refresh Your Season,” encouraging football fans to embrace losses by turning “lemons into Jim Beam & Lemonade.” The initiative is led by comedian and actor Kenan Thompson and builds on the brand’s 2025 […]

Three men tasting bourbon and recording a podcast at the James B. Beam Distilling Co.
Bourbon and Whiskey News, Bourbon Lens Podcast

364: Inside James B. Beam Distilling Co. and Hardin’s Creek with Alex Bowie

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364: Inside James B. Beam Distilling Co. and Hardin’s Creek with Alex Bowie Read Post »

In this episode of The Bourbon Lens Podcast, Jake and Scott travel to Clermont, Kentucky to sit down with Alex Bowie, Director of Homeplace Experiences at the James B. Beam Distilling Co. The conversation was recorded on location in Beam’s brand-new podcast studio, with Bourbon Lens receiving early access to the space for an exclusive

Bourbon and Whiskey News

Jim Beam Taps Kenan Thompson for New “Refresh Your Season” Football Campaign

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Jim Beam Taps Kenan Thompson for New “Refresh Your Season” Football Campaign Read Post »

Jim Beam has introduced a new national marketing campaign titled “Refresh Your Season,” starring comedian, actor, and football fan Kenan Thompson. Launched during the 4:30 p.m. ET Christmas Day football game on Netflix, the campaign encourages fans whose teams have been eliminated from postseason contention to reset their outlook and enjoy the remainder of the season with

Bourbon and Whiskey News

Booker’s Bourbon Unveils Final 2025 Release: “Phantom Pipes Batch”

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Booker’s Bourbon Unveils Final 2025 Release: “Phantom Pipes Batch” Read Post »

A Tribute to Booker Noe’s Restless Ingenuity and Experimental Spirit The final Booker’s® Bourbon release of 2025 has arrived, and it comes with a story as bold as the whiskey itself. The Booker’s “Phantom Pipes Batch” (2025-04) celebrates the inventive and unyielding nature of Booker Noe, the brand’s legendary namesake and sixth-generation Beam distiller. The name “Phantom Pipes” originates from

Bourbon and Whiskey News

Who Will Become the Official Bourbon of Formula 1? LVMH’s Expansion Sparks Speculation

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Who Will Become the Official Bourbon of Formula 1? LVMH’s Expansion Sparks Speculation Read Post »

With LVMH Expanding Its F1 Partnerships, This Fan Wonders What’s Next for American Whiskey. Could Formula 1 Soon Crown an “Official Bourbon”? Formula 1’s growing relationship with the luxury spirits world took another high-octane step this week as Volcan de mi Tierra, the premium tequila brand owned by LVMH’s Moët Hennessy, was announced as the Official Tequila of

Bourbon and Whiskey News

Jim Beam and Cadillac Formula 1 Team Announce Landmark New Global Partnership

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Jim Beam and Cadillac Formula 1 Team Announce Landmark New Global Partnership Read Post »

Jim Beam will serve as the Official Spirits Partner of the Cadillac Formula 1® Team as it makes its 2026 debut in the FIA Formula 1 World Championship™. Jim Beam®, the world’s No. 1 bourbon, and the Cadillac Formula 1® Team have announced a multi-year global partnership. Beginning in 2026, Jim Beam will serve as

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