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Jim Beam Taps Kenan Thompson for New “Refresh Your Season” Football Campaign

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Jim Beam Taps Kenan Thompson for New “Refresh Your Season” Football Campaign Read Post »

Jim Beam has introduced a new national marketing campaign titled “Refresh Your Season,” starring comedian, actor, and football fan Kenan Thompson. Launched during the 4:30 p.m. ET Christmas Day football game on Netflix, the campaign encourages fans whose teams have been eliminated from postseason contention to reset their outlook and enjoy the remainder of the season with […]

Bourbon and Whiskey News

Booker’s Bourbon Unveils Final 2025 Release: “Phantom Pipes Batch”

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Booker’s Bourbon Unveils Final 2025 Release: “Phantom Pipes Batch” Read Post »

A Tribute to Booker Noe’s Restless Ingenuity and Experimental Spirit The final Booker’s® Bourbon release of 2025 has arrived, and it comes with a story as bold as the whiskey itself. The Booker’s “Phantom Pipes Batch” (2025-04) celebrates the inventive and unyielding nature of Booker Noe, the brand’s legendary namesake and sixth-generation Beam distiller. The name “Phantom Pipes” originates from

Bourbon and Whiskey News

Who Will Become the Official Bourbon of Formula 1? LVMH’s Expansion Sparks Speculation

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Who Will Become the Official Bourbon of Formula 1? LVMH’s Expansion Sparks Speculation Read Post »

With LVMH Expanding Its F1 Partnerships, This Fan Wonders What’s Next for American Whiskey. Could Formula 1 Soon Crown an “Official Bourbon”? Formula 1’s growing relationship with the luxury spirits world took another high-octane step this week as Volcan de mi Tierra, the premium tequila brand owned by LVMH’s Moët Hennessy, was announced as the Official Tequila of

Bourbon and Whiskey News

Jim Beam and Cadillac Formula 1 Team Announce Landmark New Global Partnership

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Jim Beam and Cadillac Formula 1 Team Announce Landmark New Global Partnership Read Post »

Jim Beam will serve as the Official Spirits Partner of the Cadillac Formula 1® Team as it makes its 2026 debut in the FIA Formula 1 World Championship™. Jim Beam®, the world’s No. 1 bourbon, and the Cadillac Formula 1® Team have announced a multi-year global partnership. Beginning in 2026, Jim Beam will serve as

Bourbon and Whiskey News

New, Retro-Inspired Jim Beam Pin Bottle Bourbon Celebrates 230th Anniversary

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New, Retro-Inspired Jim Beam Pin Bottle Bourbon Celebrates 230th Anniversary Read Post »

The bottle will be available exclusively at the distillery in Clermont, Kentucky, beginning August 23, 2025, recognized as “Jim Beam Day.“ The James B. Beam Distilling Co. has announced the release of a new limited-edition expression — the Beam Pin Bottle — in celebration of the company’s 230th anniversary. A Tribute to Historic Decanters The

Bourbon and Whiskey News

Jim Beam Introduces New Batch of Lineage: A 15 Year Kentucky Bourbon

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Jim Beam Introduces New Batch of Lineage: A 15 Year Kentucky Bourbon Read Post »

Jim Beam has unveiled Lineage Batch #2, a Kentucky Straight Bourbon Whiskey crafted by 7th and 8th Generation Beam family Master Distillers, Fred and Freddie Noe. This premium expression represents a true father-son collaboration and is available exclusively at The James B. Beam Distilling Co. campus in Clermont, Kentucky. According to the brand, “Lineage is

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