This multi-year agreement marks the first time MLB has designated an official whiskey, positioning Traveller as the league’s exclusive whiskey partner.
Traveller Blended Whiskey, a collaboration between Buffalo Trace Master Distiller Harlen Wheatley and Grammy-winning artist Chris Stapleton, has been named the Official Whiskey of Major League Baseball (MLB).
Celebrating Craftsmanship and Tradition
The partnership highlights the shared values of whiskey-making and baseball, emphasizing craftsmanship, perseverance, and passion. “Whenever we’re on the road and it happens to line up, we go to baseball games,” said Chris Stapleton. “It’s become a bit of a tradition over the years… Needless to say, I’m thrilled Traveller Whiskey is going to be the Official Whiskey of MLB.”
Marketing Push to Include Broadcast, Digital, and Live Activations
The agreement includes a 360-degree marketing strategy that spans game broadcasts, social media content such as MLB Power Rankings, and retail promotions. Traveller Whiskey will also host on-site fan activations during MLB All-Star Week 2025 in Atlanta and the MLB Speedway Classic at Bristol Motor Speedway. Custom sweepstakes and giveaways will offer fans age 21 and over opportunities to attend these events.
MLB and Traveller Whiskey Embrace New Tradition
“Like a perfect swing or a game-changing slider, developing a great whiskey is an art form that demands passion, time and dedication to master,” said Andrew Duncan, Global Brand Director for Traveller Whiskey. MLB Chief Marketing Officer Uzma Rawn added, “Harlen, Chris and the Buffalo Trace team have created this standout brand in a very competitive, popular space… this is a great year for Traveller and MLB to start working together.”
Blend No. 40 Delivers Traveller’s Flavor Profile
Crafted from over 50 tested blends, Blend No. 40 was selected by Stapleton and Wheatley as the final expression of Traveller. Bottled at 90 proof, it offers tasting notes of oak, sweet maple, tart currant, and leather, with a finish that includes spice, toasted nut, and oak. Traveller Whiskey is composed of hand-selected whiskeys from The Sazerac Company’s award-winning portfolio and is bottled at Buffalo Trace Distillery.
Nationwide Availability and Pricing
Traveller Whiskey is now available at retailers, bars, and restaurants across the United States. It carries a suggested retail price of $39.99 for a 750ml bottle. Additional information can be found at www.travellerwhiskey.com or by following @TravellerWhiskey and @MLB on social media platforms.
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