First-Ever Fashion Collaboration for Woodford Reserve.
It might be hard to believe, but Woodford Reserve is reminding us that the holidays are just around the corner. Woodford Reserve has unveiled its 2025 holiday bottle, designed in collaboration with fashion designer Alexandra O’Neill, founder of Markarian. This marks the first time the bourbon brand has partnered with a fashion brand for its annual holiday release. The collaboration blends Markarian’s aesthetic with the warmth of the holiday season.
Design Inspired by Vintage Holiday Elegance
The label features a delicate garland stripe of winter berries and alternating stars set against a muted sage backdrop reminiscent of winter foliage. Subtle candy stripe references nod to nostalgic holiday traditions while maintaining a sense of understated sophistication.
“This elegant bottle will immediately elevate any holiday party,” said Woodford Reserve Master Distiller Elizabeth McCall.
Designer Alexandra O’Neill Brings Markarian’s Signature Style
“For this holiday label, I wanted the bottle to feel like a beautifully wrapped gift—precious and celebratory,” said O’Neill. “Visiting the distillery brought the vision to life, with the evergreens, amber tones of the bourbon, and historic buildings inspiring the color story and design details.” The result is a bottle that merges Markarian’s hallmark vintage glamour with Woodford Reserve’s timeless brand identity.
Availability and Pricing
The 2025 Woodford Reserve Holiday Bottle (1 liter) is now available in the U.S. and select global markets. The bottle carries a suggested retail price of $49.99 and can also be purchased online at shop.woodfordreserve.com for delivery to KY, NH, ND, NE, and D.C.
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