A 7 Year Old Bottled-in-Bond Bourbon is coming soon from Heaven Hill Distillery.
Heaven Hill’s recently discontinued 6 year old Bottled-in-Bond Bourbon (White Label) will soon be replaced by a 7 year old offering. This news may come as a surprise to some as trends indicate distilleries may continue removing age statements. The label from the TTB submission boasts “The Best of the Great Kentucky Bourbons.”
The popular “White Label” Heaven Hill disappeared from store shelves shortly after the announcement of its discontinuation. We will have to wait an see what an additional year in the barrel will do for this popular budget bourbon. While there have been no announcements of release date or MSRP, it would not be surprising for consumers to see a price increase when this product launches. (UPDATE: The new bourbon boasts an SRP of $39.99, it will first launch in October in the limited markets of California, Texas, New York, Georgia, Florida, Illinois, South Carolina, and Colorado. )
The Bourbon Lens will provide our feedback on this new bourbon as soon as we get our hands on it. Stay tuned to our podcast and social media for more. The full press release from Heaven Hill Distillery can be found below.
Heaven Hill Distillery Launches Historic, Bottled-in-Bond Namesake Bourbon
BARDSTOWN, Ky. – Heaven Hill Distillery, one of the nation’s foremost American Whiskey producers now celebrating 84 years and three generations of family ownership, today announces the launch of Heaven Hill 7-Year-Old Bottled-in-Bond Kentucky Straight Bourbon Whiskey. This historic offering of the company’s namesake Bourbon exemplifies the craftsmanship, patience and perseverance that are hallmarks of Heaven Hill’s whiskey-making tradition.The origins of Heaven Hill’s eponymous Bottled-in-Bond brand dates to 1939, when upon release, it quickly became the number-one-selling Bourbon Whiskey in the state of Kentucky. The lineage of Heaven Hill Bourbon has been a constant throughout the company’s history, from the original 1939 4-Year-Old Bottled-in-Bond to the 2018 release of Heaven Hill 27-Year-Old. Today, that heritage is once again celebrated with the release of Heaven Hill 7-Year-Old Bottled-in-Bond. Made from Heaven Hill Distillery’s traditional Bourbon mashbill, mingled in small batches, and bottled at 100 proof, this 7-year-old offering of the namesake brand exceeds the minimum four-year aging requirement for a Bottled-in-Bond. The Distilled Spirits Plant (D.S.P) number of the Bernheim Distillery in Louisville, Ky., D.S.P.-KY-1, and that of the Heaven Hill headquarters and bottling house in Bardstown, Ky., D.S.P-KY-31, are featured prominently on the face label.
“Heaven Hill Distillery was built on patience and perseverance, two values we continue to pour into our products today,” said Heaven Hill Distillery President Max L. Shapira. “At a time when American Whiskey is surging, we are proud to release a namesake product that really brings us back to our company’s founding. It celebrates our rich bourbon-making heritage, as well as the values and standards we hold today as a point of passion for our company.”
The front label prominently features “Bottled-in-Bond” across the top, an embossed “Heaven Hill” in the middle along with an illustration of Old Heaven Hill Springs distillery, the distillery first used in 1935, and the phrase “This Bourbon is 7 Years Old” adorns the bottom calling out the age statement. A gold foil, embossed Heaven Hill Distillery medallion is featured on the bottom label, the same emblem that marked the Heaven Hill 27-Year-Old Bottled-in-Bond packaging. To complete the packaging, the back label includes the historic tagline “The Best of the Great Kentucky Bourbons,” along with the history of the namesake brand.
With an SRP of $39.99, it will first launch in October in the limited markets of California, Texas, New York, Georgia, Florida, Illinois, South Carolina, and Colorado.
Why Bottled in Bond?
The Bottled-in-Bond designation was an important turning point in the history of Bourbon. The exacting standards set forth in the Bottled-in-Bond Act of 1897 offered consumers a guarantee of quality and transparency. It stipulated that the whiskey must be the product of one distilling season from one distillery, aged in a federally bonded warehouse for at least four years and bottled at 100 proof. Today, this designation continues to offer those same guarantees, providing consumers with the knowledge of where the Bourbon was produced and the assurance that the barrels were all pulled from a single season. Keeping a Bottled-in-Bond product on the shelves with a consistent flavor profile requires the foresight of consistent aging inventory, as only barrels distilled between January and June or July and December can be bottled together in a single batch.For Heaven Hill specifically, Bottled-in-Bonds are ingrained in our Bourbon portfolio. Not only was one of the founding brands a Bottled-in-Bond, but Heaven Hill has had the fortune of acquiring many Bottled-In-Bond labels over the years and has been instrumental in keeping the history of this important act and these labels alive. In fact, Heaven Hill Distillery produces the most Bottled-in-Bond whiskeys of any distillery today and prides itself on having a vast enough inventory to ensure that each of these bottlings meet the exacting standards of a Bottled-In-Bond.
ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 1.5 million barrels aging in 58 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky and Parker’s Heritage Collection. Heaven Hill Distillery currently holds the title of 2019 San Francisco Spirits Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Best Bourbon, 2017 Whisky Advocate Whisky of the Year, 2016 Whisky Magazine Distillery of the Year, 2016 Whisky Advocate American Whiskey of the Year and 2016 Rye Whiskey of the Year from “Jim Murray’s Whisky Bible.” For more information, please visit www.heavenhilldistillery.com.
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