Bourbon and Whiskey News

Need your fix of news in the spirts world?  Jake & Scott have you covered with the latest from around the world of bourbon, whiskey and beyond.

Parker Heritage 20 Edition
Bourbon and Whiskey News

Heaven Hill Honors Parker Beam’s Legacy With 20th Edition of Parker’s Heritage Collection — A 14-Year Bourbon Made With Rye Backset

Heaven Hill Honors Parker Beam’s Legacy With 20th Edition of Parker’s Heritage Collection — A 14-Year Bourbon Made With Rye Backset Read Post »

The milestone anniversary release leans on a technique Parker Beam championed himself, and continues the collection’s tradition of funding ALS research in his name. BARDSTOWN, KY — September 8, 2026 — Heaven Hill Distillery has unveiled the 20th edition of its Parker’s Heritage Collection, a 14-Year-Old Kentucky Straight Bourbon made using rye backset — a

Three individuals in a barrel room raise glasses of whiskey in a toast.
Bourbon and Whiskey News

Kentucky Wildcats Bourbon Deal: UK Athletics Partners With Heaven Hill, Naming Elijah Craig and Evan Williams Official Bourbon Partners

Kentucky Wildcats Bourbon Deal: UK Athletics Partners With Heaven Hill, Naming Elijah Craig and Evan Williams Official Bourbon Partners Read Post »

New multiyear agreement rebrands premium hospitality spaces at Kroger Field and Rupp Arena, and brings a UK-exclusive co-branded bottle hand-selected by Athletics Director J Batt. LEXINGTON, KY — September 3, 2026 — UK Athletics has struck a multiyear partnership with Heaven Hill Brands, naming Elijah Craig the Official Small Batch Bourbon Partner of the Kentucky

New Release Found Footage
Bourbon and Whiskey News

Pursuit Spirits and Shortbarrel Team Up for “Found Footage,” a Maple-Finished Rye Collaboration Debuting at Kentucky Bourbon Festival

Pursuit Spirits and Shortbarrel Team Up for “Found Footage,” a Maple-Finished Rye Collaboration Debuting at Kentucky Bourbon Festival Read Post »

The Louisville and Atlanta blenders are combining their signature expressions into a barrel proof one-off, launching Friday at the Pursuit Spirits festival booth. LOUISVILLE, KY — September 8, 2026 — Pursuit Spirits, the Louisville whiskey blending house founded by the team behind the Bourbon Pursuit podcast, is releasing a new collaboration whiskey with Atlanta’s Shortbarrel

A group of people enjoying Sarti
Bourbon and Whiskey News

Campari Group Brings Sarti Spritz to the U.S., Adding a Fruit-Forward Aperitivo to Its Lineup

Campari Group Brings Sarti Spritz to the U.S., Adding a Fruit-Forward Aperitivo to Its Lineup Read Post »

Milan-based Campari Group has planted its newest aperitivo flag in New York and San Diego this week, with Sarti joining Campari, Aperol, and Crodino in the company’s spritz portfolio — and marking the biggest launch investment in the company’s history. September 8, 2026 — Campari Group, the Italian spirits giant behind Wild Turkey, Appleton Estate,

Jake, Scott, Bryon, and Brian on a podcast cover announcing new riff podcast
Bourbon and Whiskey News, Bourbon Lens Podcast

399: Inside New Riff Distillery’s American Single Malt Whiskey: Blending, Barrel Care & Flavor Innovation

399: Inside New Riff Distillery’s American Single Malt Whiskey: Blending, Barrel Care & Flavor Innovation Read Post »

NEWPORT, KY — In a landmark conversation on the latest episode of the Bourbon Lens podcast, the team at New Riff Distillery opened up about the deep-dive craftsmanship behind their American Single Malt whiskey program, highlighting their oldest release to date alongside the complex blending strategies shaping the emerging category. The discussion explores New Riff’s

Bourbon and Whiskey News

Woodford Reserve Master’s Collection No. 22 Explores the Impact of Super Seasoned Oak

Woodford Reserve Master’s Collection No. 22 Explores the Impact of Super Seasoned Oak Read Post »

Woodford Reserve Pushes Barrel Maturation Further with Latest Release. Woodford Reserve is exploring the impact of extended oak seasoning with the release of Master’s Collection No. 22: Super Seasoned Oak, the latest installment in the distillery’s experimental whiskey series. Announced September 3, 2026, the 22nd Master’s Collection release focuses on how prolonged outdoor exposure of American oak

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