FRANKFORT, Ky. (February 2, 2026) — Kentucky Bourbon continues to be a cornerstone of the Commonwealth’s economy, generating $10.6 billion in annual economic impact and supporting nearly 24,000 jobs, according to a newly released economic impact report. The findings reaffirm Bourbon’s role as one of Kentucky’s most vital signature industries, even as global trade volatility, […]
Shortbarrel Expands Nationwide with Release of Four Grain Straight Bourbon Read Post »
ATLANTA, GA (February 2, 2026) — Atlanta-based Shortbarrel, one of the fastest-growing independently owned craft spirits brands in the Southeast, announces the nationwide release of its flagship, always-available Shortbarrel Four Grain Straight Bourbon. Following a successful rollout throughout the Southeast, the brand is now shipping to 47 states via shortbarrelbourbon.com, marking a major milestone in
Louisville,KY — Georgia is emerging as one of the most exciting frontiers in American whiskey, and ASW Distillery (Atlanta’s Spirit Works) is at the center of that momentum. In a new feature from Bourbon Lens News, distiller Whit Hagemann shares how ASW is challenging long-held assumptions about where great bourbon and American whiskey can come
Bourbon Lens Explores the Rich Flavors of Elijah Craig Barrel Proof B525 Read Post »
Louisville, KY — Bourbon Lens returns with an in-depth tasting and review of Elijah Craig Barrel Proof B525, one of the most talked-about limited bourbon releases from Heaven Hill. Known for its bold character and uncompromising proof, B525 delivers a layered tasting experience that continues to resonate with bourbon enthusiasts. Hosted by Jake Lewellen, the
Bourbon Lens Unveils the Heritage and Flavor Behind America’s Favorite Spirit Read Post »
Louisville, KY — Bourbon Lens releases a new educational feature, “Bourbon 101,” offering readers a clear, engaging breakdown of what defines bourbon, where it comes from, and why its rules matter. Designed for both newcomers and seasoned whiskey enthusiasts, the piece explores the spirit’s deep American roots, legal standards, and signature flavor profile. What is
Bardstown Bourbon Company Launches Bold Packaging Redesign Across Core Portfolio Read Post »
Modern visual identity reinforces the premium whiskey brand’s ambition while preserving award-winning quality BARDSTOWN, Ky. (January 27, 2026) — Bardstown Bourbon Company, one of the most innovative distillers in American whiskey, is unveiling a bold new packaging redesign across its core portfolio beginning this year. The refreshed look reflects the brand’s commitment to pushing the
