Author name: Scott Dilley

Bourbon Lens Podcast

198: Building “Brand Mysticism” – How to Launch a Viral Booze Brand

198: Building “Brand Mysticism” – How to Launch a Viral Booze Brand Read Post »

Our guests this week are Steven Grasse and Aaron Goldfarb who are set to release their latest book: Brand Mysticism. The book releases on November 8th and is a must read for anyone looking to add creativity to their life and brand.  This isn’t your typical “booze book” and definitely will raise some eyebrows in

Bourbon Lens Podcast

197: Blending America’s Craft Whiskey with American Mash and Grain

197: Blending America’s Craft Whiskey with American Mash and Grain Read Post »

We’re joined by the founders of American Mash & Grain, CEO Devin Ershow & COO Chase Langdon. Devin and Chase have created a website documentary project to highlight the American Craft Whiskey movement, regularly giving full featured reviews and telling the stories of the best craft whiskey distilleries.  The next progression for their project is

Bourbon Lens Podcast

196: A Conversation with Nate Gana, “International Man of Whisky”

196: A Conversation with Nate Gana, “International Man of Whisky” Read Post »

We’re joined by the “International Man of Whisky”, Nate Gana.  He’s the man behind Bevridge, a carefully curated whisky experience that ships straight to your door, and currently has over 125K followers on his Instagram.  We discuss his views in the world of whisky and the growth of American Single Malt as well as the

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