Author name: Bourbon Lens Team

Bourbon and Whiskey News

Redemption Whiskey Unveils New Packaging and Reformulated Bourbon

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Redemption Whiskey Unveils New Packaging and Reformulated Bourbon Read Post »

Redemption Whiskey has announced a brand relaunch featuring new packaging and a reformulated bourbon now bottled at 92 proof. The update represents a significant shift for the brand, combining a redesigned visual identity with changes to its core bourbon offering as it expands its national presence. New Bottle Design Signals Brand Evolution The relaunch introduces […]

Bourbon and Whiskey News

Jameson Irish Whiskey Partners with J Balvin in Global Music Collaboration

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Jameson Irish Whiskey Partners with J Balvin in Global Music Collaboration Read Post »

Jameson Irish Whiskey’s new partnership with global music artist J Balvin marks the start of a creative collaboration centered on music, culture, and community. The initiative reflects Jameson’s continued focus on connecting with global audiences through shared experiences. Collaboration Rooted in Music and Culture According to the announcement, the partnership is built on a shared

Bourbon and Whiskey News

New Riff and Rhinegeist Collaborate on Unique, New DUET American Whiskey

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New Riff and Rhinegeist Collaborate on Unique, New DUET American Whiskey Read Post »

New Riff Distilling and Rhinegeist Brewing have announced the release of DUET American Whiskey, a collaborative whiskey highlighting the shared use of barley in both distilling and brewing. The release reflects a partnership between two Greater Cincinnati-based producers, combining Kentucky distilling traditions with Cincinnati’s brewing heritage. Barley-Focused Mashbill and Unique Aging Process DUET American Whiskey

Bourbon and Whiskey News

Woodford Reserve Announces $5,000 Mint Julep Cup for Kentucky Derby 152

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Woodford Reserve Announces $5,000 Mint Julep Cup for Kentucky Derby 152 Read Post »

The 2026 edition also commemorates the 250th anniversary of the United States, with a limited run of 152 handcrafted cups tied to the milestone. Woodford Reserve has unveiled its annual Mint Julep Charity Cup program in celebration of the 152nd running of the Kentucky Derby. Limited Edition Cups Honor American Heritage The collection consists of

Bourbon and Whiskey News

Jefferson’s Bourbon and Holland America Launch First Cruise Ship-Aged Bourbon

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Jefferson’s Bourbon and Holland America Launch First Cruise Ship-Aged Bourbon Read Post »

The initiative expands Jefferson’s Ocean Aged at Sea® Bourbon series and aligns with Holland America Line’s America’s 250th celebration. Holland America Line and Jefferson’s Bourbon have announced a partnership to age bourbon barrels across a cruise fleet, marking the first time bourbon will mature aboard multiple cruise ships. Barrels Set Sail Across Entire Fleet Beginning

Bourbon and Whiskey News

Four Roses Bourbon Returns to U.S. Ownership in GALLO Acquisition from Kirin

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Four Roses Bourbon Returns to U.S. Ownership in GALLO Acquisition from Kirin Read Post »

GALLO has finalized its acquisition of Four Roses Bourbon from Kirin Holdings, marking the return of the bourbon brand to U.S. family ownership for the first time in 83 years. The transaction represents a significant development for Four Roses as it looks to enter a new phase focused on growth and global expansion. Strategic Expansion

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