Basil Hayden’s New Campaign Challenges Conventional Stereotypes of Whiskey
Basil Hayden’s New Campaign Challenges Conventional Stereotypes of Whiskey Read Post »
New Creative Direction for Basil Hayden “Challenges the Conventional Stereotype of Whiskey as Dark, Brooding and Complex.” Basil Hayden has announced the debut of a new creative campaign titled “The One With the Belt.” The campaign highlights Basil Hayden’s copper and silver belt packaging and aims to expand perceptions of what bourbon can be. Challenging Bourbon Traditions […]




